Margin Media Blog

I recently discussed how guest blogging brings in valuable inbound links. Along with this, there are a number of other methods to get more websites and users linking to your site. One of these methods is through inspiring debate.

Inspiring debate works because it encourages engagement, sharing (inbound links) and discussion among your leads and other businesses. Whether on social media or your blog, it's important to discuss a topic that will inspire such interest. To do this, consider controversy.

By successfully implementing a social media presence into your business's online marketing plan, you can increase your traffic and leads substantially. 

However, the success of your social media integration all depends on how well you plan it. This is known as a social media strategy. There are five steps to the process, all of which are crucial to getting the most out of your social media endeavours. So let's go through it step by step.

Email marketing is an integral element to any business's online marketing strategy. While critics may say it is not as effective as it used to be, email marketing is actually more important to businesses now than it ever was.

We now live in a world where there are numerous businesses all offering comparable services. For a business to stand out these days, they need to build a relationship with prospects and move them down the sales funnel. One way of doing this is through email marketing.

Inbound links are extremely important to building any business's online presence.

Inbound links refer to when external websites place a link to your website on one of their pages.

Chiefly, they help influence your website's SEO and help increase your rankings on search engines such as Google. Inbound links also make your business more authorative. The more authorative the source of your inbound link, the more Google likes you and traffic/leads you'll earn.

Last week I explained why it's important to have a good CMS. As a follow up, I've taken three well-known CMS's and will put them head-to-head to list the pro's and con's of each.

The three contenders are Hubspot, WordPress and Joomla. Here at Margin Media, we've had experience working with all three, so we have a great deal of knowledge regarding each. Without further ado, let's look at each one by one.

Heard of Tane Davis?

He's been making the rounds in the local news for his blog, Tane's Tucker. At only nine years of age, Tane has a blog documenting his critiques of restaurants that he visits throughout Brisbane with his dad.

A call-to-action is where you get the chance to entice your prospects into becoming leads. Whether the CTA talks of a free guide (ebook) or a link to a product, it's important to make sure you get them right.

But mistakes are going to be inevitable and sometimes your CTA may simply not have the most ideal design. Five mistakes that could be attributing to this - and which are easily resolvable - are the following.

Facebook has begun to roll out a neat new feature for brand pages called "Offers". For the time being it is still in beta and not available to all businesses, but Facebook has stated that it will be in the near future.

Offers allow a business to promote a special deal on their Timeline for absolutely no cost - which essentially makes it free advertising. Where you normally write a post there is an additional option that will say "Offer, Event +". By clicking on that, you will bring down a menu where you can select "Offer" and put one together.

It appears that even the giant department store chains are shifting focus to the digital world of online stores. David Jones has recently announced an internal shake up of its marketing department moving a large amount of focus to creating an online store. 

As with any part of your inbound marketing strategy, observing the metrics of your email marketing campaigns is a sure-fire way to better your chances of earning leads and customers.

The question is - what are the the most important metrics to take note of among the sea of statistics? I believe the following five to be worth taking the time out to measure.