Australian Internet and Social Media Statistics (July 2014)

Posted by David Murton on Fri, Aug 01, 2014 @ 09:12 AM

Welcome! In today's blog, we'll be providing you with an overview of the key Australian Internet and Social Media statistics from June. The statistics listed are current as of 31 July 2014.

australian_internet_stats

Internet and social media statistics relevant to Australia can be hard to find, so we're easing the effort by offering you helpful overviews regarding the growth (or fall) of key social media platforms and the state of internet usage in our country. All comparisons are based on statistics from the previous month.

* Unfortunately, due to substantial changes in how our sourced websites list statistics regarding Facebook's 'Top 3 Places', this section has been removed. If these statistics ever become available again, they will be brought back. I apologise for any inconvenience caused, and will do my best to find to try and track down this information in the future.

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Australian Facebook Statistics

Total Users:
  • 13,400,000 (up 200,000 from last month)
Penetration of Population:
  • 59.08%
Gender Split (M/F):
  • 46.2%/53.8%
Largest Age Segment:
  • 25-34 (26.8%)
3 Most Like Brands
  1. Skittles (990,401)
  2. Pringles (974,459)
  3. McDonald's Australia (961,567)

 

Australian Social Media Statistics (Other)

Twitter: 2,791,300 users
LinkedIn: 3,900,000 users
Google+: 65,000 users
Pinterest: 390,000 users
Tumblr: 4,800,000 users
Stumble Upon: 53,000 users
Myspace: 160,000 users
Instagram: 2,060,000 users

Note: This is the first month since starting our monthly statistics that Instagram has exceeded 2 million users.

 

Australian Desktop Internet Browsers (% Market Share)

Chrome: 43.25%
Internet Explorer: 26.75%
Firefox:  16.09%
Safari: 12.74%


Australian Search Engines - All Devices (% Market Share)

Google: 93.88%
All the rest: 6.12%

 

Australian Mobile Operating Systems (% Market Share)

iOS: 58.55%
Android: 38.99%
All the rest: 2.46%

Note: Starting next month, Windows Phone will be given its own section. Even though its market share is minor, it has been (very) slowly growing over the past six months.

 

Australian Mobile Browsers (% Market Share)

iPhone: 54.58%
Chrome: 22.59%
Android: 16.93%
All the rest: 5.9%

 

Mobile Internet vs Desktop Internet Usage

Desktop: 80%
Mobile: 20%

 

* Statistics are current at time of publishing
** Statistics sourced from:

  • http://gs.statcounter.com
  • http://www.socialbakers.com
  • http://www.socialmedianews.com.au

 

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Margin Media is an inbound marketing company based in Brisbane. We offer a range of digital marketing solutions to help your business increase its website trafficqualified leads and customer base. To find out more about our services, visit our home page.

Topics: Social Media News & Strategies, Digital Marketing Statistics

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