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Australian Internet and Social Media Statistics (JAN 2012)

Posted by Dale Ovens-Brown on Fri, Feb 03, 2012 @ 11:15 AM

Welcome!  australian_internet_statistics In this post we look at the Australian Internet and Social Media Statistics, current as at the end of January 2012.

As a digital agency in Australia we understand how important it is to have access to the latest industry statistics, what's more, we know only too well how hard it can be to find the latest statistics specific to the Australian market.

That's why we put together this snapshot of Up-to-date, Australian Internet and Social Media Statistics sourced from reliable resources (see bottom of page).


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Australian Facebook Statistics

Total users: 10,702,880
Penetration of Population:  50.34%
Gender Split (M/F): 46% / 54%
Largest Age Segment: 25-34 (26%)
Average Time on Site:   21:40
3 most Liked Brands:
  • Quicksilver (1,397,417), 
  • Bubble O' Bill Ice Creams (1,159,774)
  • Ugg Australia (1,102,101)


Australian Twitter Statistics

Total users:   1,800,000
Gender Split (M/F):  63% / 37%
Average time on site:  9:00
Highest User Interest:
  • Scripting Languages,
  • Web Stats & Analytics 

 

Australian LinkedIn Statistics

Total Users:  1,800,000
Average Time on site:  8:40
Gender Split (M/F):   54% / 46%


 

Australian Internet Browsers (% Market Share)

Internet Explorer:  38.02%
Firefox:  23.18%
Chrome: 22.13%
Safari:  15.13%



Australian Search Engines (%Market Share)

Google:   93.85%
All the rest:  6.15%

 Compare these statistics to December 2011.

* Statistics current at time of publishing.
**Statistics sourced from:

  • http://gs.statcounter.com/
  • http://www.google.com/doubleclick/
  • http://www.socialbakers.com/

Tags: Digital Marketing Statistics

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