Australian Internet and Social Media Statistics (March 2012)

Posted by David Murton on Tue, Apr 03, 2012 @ 10:02 AM

Welcome! In this post we look at the Australian Internet and Social Media Statistics, current as at the end of March 2012.australian_internet_stats

Internet and social media statistics relevant to Australia can be hard to find, so we're easing the effort by offering you helpful overviews regarding the growth (or fall) of key social media platforms and the state of internet usage in our country. All comparisons are based on statistics from the previous month.

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Australian Facebook Statistics

Total users: 10,888,820 (up 185k)
Penetration of Population:  51.21%
Gender Split (M/F): 46% / 54%
Largest Age Segment: 25-34 (26%)
Average Time on Site:  21:40
3 most Liked Brands:
  • Quicksilver (1,422,434), 
  • Bubble O' Bill Ice Creams (1,163,484)
  • Ugg Australia (1,132,585)


Australian Twitter Statistics

Total users:  1,600,000 (down 200k)
Gender Split (M/F):  64% / 36%
Average time on site:  9:30
Largest Age Segment
45-54 (33%)
Highest User Interest:
  • Web Stats & Analystics
  • Scripting Languages 


Australian LinkedIn Statistics

Total Users: 2,100,000 (down 100k)
Average Time on site:  8:50
Largest Age Segment:
45-54 (33%)
Gender Split (M/F):   55% / 45%


Australian Social Media Statistics (Other)

Myspace 430,000
Pinterest 350,000
Tumblr 1,100,000
Stumble Upon 120,000


Australian Internet Browsers (% Market Share)

Internet Explorer: 37.86%
Chrome: 22.72%
Firefox: 22.46%
Safari: 15.43%

Australian Search Engines (%Market Share)

Google:   94.31%
All the rest:  5.69%


Compare these statistics to February 2012
Compare these statistics to January 2012
Compare these statistics to December 2011 

* Statistics are current at time of publishing
** Statistics sourced from:

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Topics: Digital Marketing Statistics

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