Last week I explained why it's important to have a good CMS. As a follow up, I've taken three well-known CMS's and will put them head-to-head to list the pro's and con's of each.
The three contenders are Hubspot, WordPress and Joomla. Here at Margin Media, we've had experience working with all three, so we have a great deal of knowledge regarding each. Without further ado, let's look at each one by one.
If you're reading this blog right now, then you're reading a page that was put together using Hubspot's CMS. In fact, here is a screen shot of this blog during its initial phase of being written up.
As you can tell from the screenshot, the most notable advantage of Hubspot is its simplicity. Suggestions of what's missing in your blog are listed, the layout is neat (whether editing a blog or webpage), and it substantially reduces your need to understand HTML coding.
One of the biggest drawcard of Hubspot is the fact it's an inbound marketing designed CMS and comes with a suite of metrics that allow you to gauge how the design of your site is impacting your traffic and leads.
Because of Hubspot's focus on a user-friendly CMS, avid web designers have complained that the CMS is ironically unfriendly towards HTML, stating there are less customisability options compared to other CMS's.
Also, because Hubspot isn't the most popular CMS on the market, the community is smaller than those on Joomla and WordPress. However, Hubspot employees happily help out clients that use their product.
WordPress started off as a blogging platform but then expanded to become an all-purpose CMS. It is the most popular CMS in the world and, as a result, has a huge community of both WordPress programmers and fellow users that can help you out if you're having issues. Understandably, it is one of the best blogging platforms around and is SEO friendly. Also, designers find that they can still do a lot with HTML through WordPress.
WordPress design is more appealing to people with a better knowledge of web design. It is still simplistic, but novices will find themselves having a harder time to comprehend it than if they used Hubspot. So while it's designer friendly, it isn't as much for first-time users. Also worth noting is the fact that WordPress doesn't have any notable built-in metrics like Hubspot.
The best way to describe Joomla would be that while it's a CMS, it's a CMS that's great for web designers. HTML can be utilised to a greater potential if you choose to do so, and there are a lot of support resources and a fairly large community to help you out if you get lost. Our website currently is designed using Joomla.
Out of the three CMS's listed here, Joomla is by far the hardest to master for first-time users. Unless you have at least some HTML knowledge, you could find yourself at a loss. While it does have a community, it pales in comparison to the size and reach of WordPress's. Just like WordPress, it has no metrics.
Which CMS you choose depends on what you want most. Do you want a marketing focus and simplicity? Then Hubspot is the way to go. A strong CMS with community support? WordPress. Or do you want more control over customisation? Joomla could be what you're looking for.
What CMS do you use for your website? Tell us in the comments below.