When it comes to marketing your business on Facebook and Twitter, you want to be inspiring as much engagement and exposure as possible.
While we've covered many of the common ways to market your brand on these social networks, there a few neat features that the average user may not be aware of. To help you, we're going to look at what both Facebook and Twitter have to offer.
1. Engagement = more exposure
In case you didn't know how Facebook determines what Page content takes precendence on someone's newsfeed, it is decided throw what is called EdgeRank. It determines how content will display in newsfeeds through three criteria:
- The affinity the user has to the brand - how often they view the brand's Page, comment, like, etc.
- The edge content has - so how much a brand's post has been liked, commented on, shared, etc. by Facebook users at large
- Timeliness - how recently the content was posted
So in other words, your content is more likely to pop up on a fan's newsfeed (or even friends of fans' newsfeeds now) the more engaging your content is. One way to inspire strong engagement is through...
2. Asking questions
When writing your next status update, consider whether or not you could ask a question. It's an option that is available in the status update field and offers a number of variations. For example, you can target your question to all fans or only a certain group of them. You can also allow your fans to offer their own unique answers or click on a pre-determined option.
By asking questions, you can gauge your fans' opinions on certain topics. This can even potentially help you identify where your business needs improvement or what trends you should keep an eye on. Most of all, it inspires engagement and improves your EdgeRank.
3. Images in links
Have you ever provided a link to a webpage and found that a thumbnail image from that page doesn't show? Why is that some show a thumbnail and others don't? It's simple. The file name to that image has spaces in it.
Say you link your site's newest blog onto Facebook but the image doesn't show. Go back to your blog and check the file name for it. If you've written "blog image" then change it to "blog-image". By removing the space you ensure your blog's image will show as thumbnail in your Facebook post. Images help give people incentive to click through.
1. The difference between @reply and .@reply
It's a relatively small discrepency, but there is a reason why certain people will use ".@reply" over just "@reply". To try and put it simply, imagine you follow someone but they follow someone else that you don't follow. If they posted a reply to this person you don't follow with "@reply" you wouldn't see it. But people who follow both of them would see it.
What ".@reply" does is allow all users to see the reply regardless of whether they're following all people involved in the reply or not. Using this for your brand online is an effective way to increase your exposure when replying to questions posed by a follower that your other followers may not, well, follow.
2. Twitter lists
There is a feature where you can create Twitter lists so you can place those you follow into respective categories. So if you want to keep an eye on your competitors, customers and industry news, then you can create three appropriate lists reflecting each. There's also an option to make your lists private so others can't see them. It can be accessed via your account's drop down menu.
Any other neat marketing features you can think of on Facebook or Twitter that others may not know about? Share them in the comments below.