What is Link Bait?

Posted by David Murton on Sat, Jul 21, 2012 @ 07:00 AM

baitToday's blog is going to be a quick but informative little look at something called 'link bait'.

While the name may not sound that appealing, link bait is actually a very important part of any inbound marketing strategy. Throughout this blog, I will explain what link bait is, why it's important and give you some ideas on how to create link bait.


What is link bait?

I assume we all know what bait is. It's something that lures someone or something towards it. So, in essence, link bait is a piece of content that acts like bait for links. Therefore, it means that you're creating content that purely exists for earning links - whether they're social inbound links or inbound links that other authorative sites create that lead back to your content.


Why is link bait so important?

When it comes to building your website's SEO, inbound links play a large role in determining how search engines define the authority and rank of your site. The more content you can create that inspires people and other sites to link back to it, the better. 

Ultimately, you want your site's search engine rank to be as good as possible, so creating content that naturally inspires people to share is a good thing. So link bait isn't a bad thing - it's something you want your site to have at least from time to time.


How to create content that will act like link bait

There are a number of ways to create content that will inspire a whole lot of sharing, but certain approaches will work for your business better than others. But here are a few ideas to consider:

  • Content that discusses current newsworthy topics in your industry
  • Educational material
  • Content that is sure to inspire discussion (healthy controversy)
  • Visual content
  • Statistics

Recently Margin Media has discussed QR codes, changes that have occurred on Twitter, Australian internet and social media statistics and technological developments such as the impending Google Project Glass. All of these have either earned us increases in traffic or inbound links.

This is because these blogs have discussed topics relevant to our industry and that are at the heart of our target audience's interests.


What content have you created in the past to act as link bait? How well did it perform? Share your experiences with us in the comments below.

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Topics: Guide to Content Marketing

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