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Australian Internet and Social Media Statistics (July 2012)


Welcome! In this post we look at the Australian Internet and Social Media Statistics, current as at the end of July 2012.australian_internet_stats

Internet and social media statistics relevant to Australia can be hard to find, so we're easing the effort by offering you helpful overviews regarding the growth (or fall) of key social media platforms and the state of internet usage in our country. All comparisons are based on statistics from the previous month.

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Australian Facebook Statistics

NB: Due to a statistical abnormality on, the total Australian user count for Facebook will be taken from Google Double Click statistics this time. Because of this, the number could be notably different as Double Click determines its stats through different measures.

I will list last month's user count in red - as determined by - as well so that you have a point of reference between July's count and June's. Note that the abnormality on was a user count of about 2x more than Australia's actual population.

Other statistics in this Facebook section will also be taken from Double Click and noted. Anything not noted is still sourced from as those statistics haven't shown any signs of abnormalties.

Total users:
  • 13,000,000 (Google Double Click)
  • 11,010,980 (stats from for June)
Penetration of Population:  57.47% (Google Double Click)
Gender Split (M/F): 52% / 48% (Google Double Click)
Largest Age Segment: 25-34 (26%)
Average Time on Site:  21:40
3 most Liked Brands:
  • M&M's Fans (2,882,415) 
  • Quicksilver (2,098,736)
  • UGG Australia (1,393,253)


Australian Twitter Statistics

Total users:  1,800,000 (same as last month)
Gender Split (M/F):  68% / 32%
Average time on site:  10:50
Largest Age Segment
45-54 (35%)
Highest User Interest:
  • Search Engine Optimisation and Marketing
  • Blogging Resources and Services


Australian LinkedIn Statistics

Total Users: 2,200,000 (up 100k)
Average Time on site: 8:50
Largest Age Segment:
45-54 (36%)
Gender Split (M/F):   59% / 41%


Australian Social Media Statistics (Other)

MySpace: 390,000
Pinterest: 620,000
Tumblr: 1,200,000
Stumble Upon: 130,000
Google+: 600,000
Instagram: 475,000


Australian Internet Browsers (% Market Share)

Internet Explorer: 40.45%
Chrome: 22.85%
Firefox: 18.96%
Safari: 15.14%

Australian Search Engines (%Market Share)

Google:  93.7%
All the rest: 6.3%


Compare these statistics to June 2012 
Compare these statistics to May 2012
Compare these statistics to April 2012 
Compare these statistics to March 2012
Compare these statistics to February 2012
Compare these statistics to January 2012

* Statistics are current at time of publishing
** Statistics sourced from:


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It's good to see at least some real data locally. 
Watching the 'new kid on the block' Pinterest zooming up the charts and many people underestimate Tumblr as well. 
Internet Explorer still has that much of a lead as the most used Browser!? 
I use Mozilla Firefox and Google Chrome mostly..Much better. 
Google continues to be the 800 pound Gorilla in Search Engines 
(Here in Oz it seems the '900' pound gorilla!) as Microsoft (Yahoo & Bing) are reputed to have about 30% market share worldwide...Not here it seems. 
Thanks for sharing these, as I am often asked about stats like this when I speak to potential clients wanting to get their business up online. 
As an Online Marketing Consultant looking at all the strategies out there, it's important to use the right 'channel' for your target market and advise your clients accordingly! 
Posted @ Tuesday, July 31, 2012 9:10 PM by Maggie
Hey Maggie, 
I'm glad to hear you found these statistics useful. 
Yes, Pinterest is certainly growing in popularity here and Tumblr seems to be maintaining a steady amount of users month to month. 
I was surprised to see Internet Explorer earn a higher market share, too. A couple of months ago Google Chrome was really starting to climb up but now both it and Firefox have fallen slightly against IE. I personally believe Chrome and Firefox are better as well. 
Posted @ Tuesday, July 31, 2012 9:36 PM by David Murton
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