Is your business's website mobile optimised? If you shook your head to that question or whispered, "No," then you may want to reassess this decision.
As smart phone use in Australia continues to grow, it also means that more and more people are taking to their mobile devices as their platform of choice. So how do these users feel about their current online mobile experience and what would they like to see improved? Google recently put together a little survey to find out the answers to these exact questions.
In this blog I will take you through 10 of the most interesting discoveries from this survey to show you the importance of embracing a mobile-friendly site and what you should put in to earn extra brownie points with your visitors.
How people feel about their current mobile experience
It's no denying that the world has been a little slow to adopt a mobile-friendly design component of their websites, even with big companies like Optus still not having a mobile site. As the following five bits of information from the Google survey will show you, mobile users are less than forgiving towards sites that haven't optimised for the platform but will love those that have.
- 67% of users said they're more likely to purchase a product or service from a site that is mobile-friendly
- 74% of users said they would be more likely to return to a site in the future which has been mobile optimised
- 52% of users said they would be less likely to engage with a company if the mobile experience on their site was bad
- 48% of users become frustrated and annoyed when on sites that have been either been poorly optimised or not optimised at all. 36% of users say they consider time spent on a poorly optimised site to be a complete waste of time
- 48% of users say that if they arrive on a business site that isn't working well on mobile that they take it as an indication of the business simply not caring
As you can see from the above, it runs home the importance that the more mobile-friendly your site is, the more it will benefit you. It's like anything in the professional world. You can't just be an expert in your industry, you also have to convey that through everything you do - including your desktop and mobile site designs.
What people want from mobile sites
Now it's time to look at some of the features people want most from mobile-optimised sites. As the following five will show, simplicity, information and choice certainly reign supreme.
- 76% of users want to easily find out the location and operating hours of your business
- 78% of users want to be able to find what they're looking for on your site within one or two clicks - no more. They also want a search bar which is easy to find and use
- 69% of users want mobile sites to have bigger buttons
- 74% of users still want the option to go to the full, non-mobile website to be available
- 76% want mobile pages to fit their screen better. 64% only want to have to scroll up and down without the need to also scroll left to right
Everything on a mobile website needs to be quicker, more efficient, easier to use and not confuse. That said, while people want the mobile experience to be truly mobile, don't remove the option for them to link onto the full, desktop-oriented website if they see fit. As I mentioned before, simplicity, information and choice are the key things people want from a mobile experience.
Did any of these statistics surprise you? Do you think mobile will become the key online platform in the future? Share your thoughts with us in the comments below.
* Image source: zirconicusso / FreeDigitalPhotos.net