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Australian Internet and Social Media Statistics (November 2012)

Posted by David Murton on Fri, Nov 30, 2012 @ 10:25 AM

Welcome! In this post we look at the Australian Internet and Social Media Statistics, current as of November 30, 2012.


Internet and social media statistics relevant to Australia can be hard to find, so we're easing the effort by offering you helpful overviews regarding the growth (or fall) of key social media platforms and the state of internet usage in our country. All comparisons are based on statistics from the previous month.

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NB: Due to changes on Google Double Click, the following information will no longer be available - Age Segments and Gender Split stats for Twitter and LinkedIn, and Highest User Interest for Twitter. We hope to eventually find this information from another source, but for now these statistics will not be available. All other stats will continue unaffected.


Australian Facebook Statistics

Total users:
  • 11,755,640 (up 37,000)
Penetration of Population:  54.64%
Gender Split (M/F): 47% / 53%
Largest Age Segment: 25-34 (27%)
Average Time on Site (per visit):  27 minutes 55 seconds
3 most Liked Brands:
  • Australia (3,864,860
  • M&M's Fans (2,930,172)
  • Quiksilver (2,237,241)


Australian Twitter Statistics

Total Users: 2,114,000 (same as last month)
Average Time on Site (per visit): 9 minutes 20 seconds

Australian LinkedIn Statistics

Total Users: 2,500,000 (up 100,000)
Average Time on Site (per visit): 7 minutes 41 seconds

Australian Social Media Statistics (Other)

Myspace: 350,000
Pinterest: 630,000
Tumblr: 3,100,000
Stumble Upon: 100,000
Google+: 377,500
Instagram: 1,510,000


Australian Internet Browsers (% Market Share)

Internet Explorer: 40.09%
Chrome: 24.21%
Firefox: 17.77%
Safari: 16.26%

Australian Search Engines (%Market Share)

Google:  93.22%
All the rest: 6.78%


Compare these statistics to October 2012
Compare these statistics to September 2012
Compare these statistics to August 2012
Compare these statistics to July 2012
Compare these statistics to June 2012 
Compare these statistics to May 2012
Compare these statistics to April 2012 
Compare these statistics to March 2012
Compare these statistics to February 2012
Compare these statistics to January 2012

* Statistics are current at time of publishing
** Statistics sourced from:



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