Welcome! In this post we look at the Australian Internet and Social Media Statistics, current as of November 30, 2012.
Internet and social media statistics relevant to Australia can be hard to find, so we're easing the effort by offering you helpful overviews regarding the growth (or fall) of key social media platforms and the state of internet usage in our country. All comparisons are based on statistics from the previous month.
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NB: Due to changes on Google Double Click, the following information will no longer be available - Age Segments and Gender Split stats for Twitter and LinkedIn, and Highest User Interest for Twitter. We hope to eventually find this information from another source, but for now these statistics will not be available. All other stats will continue unaffected.
Australian Facebook Statistics
|Penetration of Population:||54.64%|
|Gender Split (M/F):||47% / 53%|
|Largest Age Segment:||25-34 (27%)|
|Average Time on Site (per visit):||27 minutes 55 seconds|
|3 most Liked Brands:||
Australian Twitter Statistics
|Total Users:||2,114,000 (same as last month)|
|Average Time on Site (per visit):||9 minutes 20 seconds|
Australian LinkedIn Statistics
|Total Users:||2,500,000 (up 100,000)|
|Average Time on Site (per visit):||7 minutes 41 seconds
Australian Social Media Statistics (Other)
Australian Internet Browsers (% Market Share)
|All the rest:||6.78%|
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* Statistics are current at time of publishing
** Statistics sourced from:
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