Australian Internet and Social Media Statistics (January 2013)

Posted by David Murton on Fri, Feb 01, 2013 @ 10:38 AM

Welcome! In this post we look at the Australian Internet and Social Media Statistics, current as of January 31, 2013.

australian_internet_stats

Internet and social media statistics relevant to Australia can be hard to find, so we're easing the effort by offering you helpful overviews regarding the growth (or fall) of key social media platforms and the state of internet usage in our country. All comparisons are based on statistics from the previous month.

To receive these statistics every month, enter your email address into the form to the right of this page or 'Like' us on Facebook.

NB: Starting with this instalment of Margin Media's Internet and Social Media statistics, I will also be including the top 3 Australian places on Facebook based on their likes and accumulative number of check-ins, with check-ins defining their placement. You may also notice a drop in Facebook fan numbers associated with our 3 Most Like Brands - this is due to SocialBakers making changes in the way they measure this information so that it is more accurate to the local number of fans within Australia.

 

Australian Facebook Statistics

Total Users:
  • 11,784,460 (down 24,000)
Penetration of Population:
  • 54.77%
Gender Split (M/F):
  • 46%/54%
Largest Age Segment:
  • 25-34 (26.45%)
Average Time on Site (per visit):
  • 27 minutes 55 seconds
3 Most Liked Brands:
  1. Australia (1,248,096)
  2. Bubble O'Bill (1,057,574)
  3. Skittles (894,552)
Top 3 Places:
  1. Sydney Airport (39,806 likes & 605,420 check-ins)
  2. Qantas Club (15,946 likes & 292,407 check-ins)
  3. MCG (106,521 likes & 284,810 check-ins)

 

Australian Twitter Statistics

Total Users: 2,200,000 (up 86,000)
Average Time on Site (per visit): 9 minutes 30 seconds


Australian LinkedIn Statistics

Total Users: 2,400,000 (up 300,000)
Average Time on Site (per visit): 7 minutes 30 seconds


Australian Social Media Statistics (Other)

Myspace: 320,000
Pinterest: 660,000
Tumblr: 2,900,000
Stumble Upon: 100,000
Google+: 340,000
Instagram: 990,000

 

Australian Internet Browsers (% Market Share)

Internet Explorer: 34.99%
Chrome: 27.03%
Firefox: 17.95%
Safari: 18.1%


Australian Search Engines (%Market Share)

Google:  92.78%
All the rest: 7.22%

 

Compare these statistics to December 2012
Compare these statistics to November 2012
Compare these statistics to October 2012
Compare these statistics to September 2012
Compare these statistics to August 2012
Compare these statistics to July 2012
Compare these statistics to June 2012 
Compare these statistics to May 2012
Compare these statistics to April 2012 
Compare these statistics to March 2012
Compare these statistics to February 2012
Compare these statistics to January 2012

* Statistics are current at time of publishing
** Statistics sourced from:

  • http://gs.statcounter.com
  • http://www.socialbakers.com
  • http://www.socialmedianews.com.au

 

Margin Media is an inbound marketing company based in Brisbane. We offer a range of digital marketing solutions to help your business increase its website trafficqualified leads and customer base. To find out more about our services, give us a call on 1300 798 848 or visit our contact page.

How to use social media for market research link

Topics: Digital Marketing Statistics

Recent Posts