Welcome! In this post we look at the Australian Internet and Social Media Statistics, current as of January 31, 2013.
Internet and social media statistics relevant to Australia can be hard to find, so we're easing the effort by offering you helpful overviews regarding the growth (or fall) of key social media platforms and the state of internet usage in our country. All comparisons are based on statistics from the previous month.
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NB: Starting with this instalment of Margin Media's Internet and Social Media statistics, I will also be including the top 3 Australian places on Facebook based on their likes and accumulative number of check-ins, with check-ins defining their placement. You may also notice a drop in Facebook fan numbers associated with our 3 Most Like Brands - this is due to SocialBakers making changes in the way they measure this information so that it is more accurate to the local number of fans within Australia.
Australian Facebook Statistics
|Penetration of Population:||
|Gender Split (M/F):||
|Largest Age Segment:||
|Average Time on Site (per visit):||
|3 Most Liked Brands:||
|Top 3 Places:||
Australian Twitter Statistics
|Total Users:||2,200,000 (up 86,000)|
|Average Time on Site (per visit):||9 minutes 30 seconds|
Australian LinkedIn Statistics
|Total Users:||2,400,000 (up 300,000)|
|Average Time on Site (per visit):||7 minutes 30 seconds
Australian Social Media Statistics (Other)
Australian Internet Browsers (% Market Share)
|All the rest:||7.22%|
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* Statistics are current at time of publishing
** Statistics sourced from:
Margin Media is an inbound marketing company based in Brisbane. We offer a range of digital marketing solutions to help your business increase its website traffic, qualified leads and customer base. To find out more about our services, give us a call on 1300 798 848 or visit our contact page.