Australian Internet and Social Media Statistics (December 2013)

Posted by David Murton on Wed, Jan 01, 2014 @ 12:00 PM

Happy New Year and welcome to 2014! In this post we look at the final month of Australian Internet and Social Media Statistics for 2013. These statistics are current as of the end of December, 2013.

australian_internet_stats

Internet and social media statistics relevant to Australia can be hard to find, so we're easing the effort by offering you helpful overviews regarding the growth (or fall) of key social media platforms and the state of internet usage in our country. All comparisons are based on statistics from the previous month.

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Australian Facebook Statistics

Total Users:
  • 12,850,000 (up 50,000)
Penetration of Population:
  • 56.66%
Gender Split (M/F):
  • 46%/54%
Largest Age Segment:
  • 25-34 (26.3%)
3 Most Liked Brands:
  1. Skittles (979,694)
  2. Pringles (950,202)
  3. Music on Facebook (924,089)
Top 3 Places
  1. Sydney Airport (63,613 likes & 700,099 check-ins)
  2. MCG (133,529 likes & 342,522 check-ins)
  3. Brisbane Airport - Domestic Terminal (5,765 likes & 341,753 checkin-ins)

 

Australian Social Media Statistics (Other)

Twitter:  2,500,000 users
LinkedIn:  3,400,000 users
Google+:  70,000 users
Pinterest:  470,000 users
Tumblr:  4,400,000 users
Stumble Upon:  67,000 users
Myspace:  200,000 users
Instagram:  1,600,000 users

 

Australian Internet Browsers (% Market Share)

Chrome: 40.93%
Internet Explorer: 27.51%
Firefox: 18.55%
Safari: 11.69%


Australian Search Engines (% Market Share)

Google: 91.71%
All the rest: 8.29%

 

Mobile Operating Systems (% Market Share)

iOS: 64.08%
Android: 32.75%
All the rest: 3.17%

 

Mobile Browsers (% Market Share)

iPhone: 58.77%
Android: 22.88%
Chrome: 10.46%
All the rest: 7.89%

 

Mobile Internet vs Desktop Internet Usage

Desktop: 81.42%
Mobile: 18.58%

 

Compare these statistics to November 2013
Compare these statistics to October 2013
Compare these statistics to September 2013
Compare these statistics to August 2013
Compare these statistics to July 2013
Compare these statistics to June 2013
Compare these statistics to May 2013
Compare these statistics to April 2013
Compare these statistics to March 2013
Compare these statistics to February 2013
Compare these statistics to January 2013

 

* Statistics are current at time of publishing
** Statistics sourced from:

  • http://gs.statcounter.com
  • http://www.socialbakers.com
  • http://www.socialmedianews.com.au

 

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Topics: Digital Marketing Statistics