Australian Internet and Social Media Statistics (January 2014)

Posted by David Murton on Sun, Feb 02, 2014 @ 08:00 AM

Welcome! The first month of 2014 is already over, believe it or not. In this post we look at the Australian Internet and Social Media Statistics for January, 2014. These statistics are current as of 31 January 2014.

australian_internet_stats

Internet and social media statistics relevant to Australia can be hard to find, so we're easing the effort by offering you helpful overviews regarding the growth (or fall) of key social media platforms and the state of internet usage in our country. All comparisons are based on statistics from the previous month.

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Australian Facebook Statistics

Total Users:
  • 12,800,000 (down 50,000)
Penetration of Population:
  • 56.44%
Gender Split (M/F):
  • 46.9%/53.1%
Largest Age Segment:
  • 25-34 (26.2%)
3 Most Liked Brands:
  1. Skittles (981,265)
  2. Pringles (948,531)
  3. McDonald's Australia (907,983)
Top 3 Places
(Ranked by Check-ins)
  1. Sydney Airport (65,273 likes & 706,949 check-ins)
  2. MCG (135,833 likes & 342,388 check-ins)
  3. Brisbane Airport - Domestic Terminal (5,882 likes & 341,531 checkin-ins)

 

Australian Social Media Statistics (Other)

Twitter:  2,500,000 users
LinkedIn:  2,900,000 users
Google+:  70,000 users
Pinterest:  450,000 users
Tumblr:  4,700,000 users
Stumble Upon:  65,000 users
Myspace:  200,000 users
Instagram:  1,600,000 users

 

Australian Desktop Internet Browsers (% Market Share)

Chrome: 41.34%
Internet Explorer: 26.47%
Firefox: 18.51%
Safari: 12.55%


Australian Search Engines - All Devices (% Market Share)

Google: 93.42%
All the rest: 6.58%

 

Australian Mobile Operating Systems (% Market Share)

iOS: 64.2%
Android: 32.78%
All the rest: 3.02%

 

Australian Mobile Browsers (% Market Share)

iPhone: 59.02%
Android: 22.08%
Chrome: 11.35%
All the rest: 7.55%

 

Mobile Internet vs Desktop Internet Usage

Desktop: 80.72%
Mobile: 19.28%

 

* Statistics are current at time of publishing
** Statistics sourced from:

  • http://gs.statcounter.com
  • http://www.socialbakers.com
  • http://www.socialmedianews.com.au

 

Margin Media is an inbound marketing company based in Brisbane. We offer a range of digital marketing solutions to help your business increase its website trafficqualified leads and customer base. To find out more about our services, give us a call on 1300 798 848 or visit our contact page.

Topics: Social Media News & Strategies, Digital Marketing Statistics

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