For some businesses, social media is an afterthought. But for others, it's used to express themselves, promote their business, connect with their customers, and make sales.
Marketing your school to attract new leads and enrolments takes more than just promoting your brand and ethos. As students and parents head online to research their options, they are looking more at what the school offers them and their personal benefits.
Some have heralded bots as the future of customer interactions, they go hand-in-hand with the rise of automated marketing to nurture leads and simplify marketing and customer service. Some however, have been hesitant to use the AI (Artificial Intelligence) programs for their business.
Amazon has come a long way from being predominantly an online book store. Retailers and eCommerce companies all over the world, and particularly in the U.S., have been in a panic over the recent growth the company has seen, as it continues to expand into everything from tech products to film production.
This month in social media, we continue to see other platforms taking a page from Facebook (pun intended) but not to slow it down, Facebook continues to innovate with new services and features. Perhaps the biggest trend over all social networks has to be the Oscars with hashtags trending #Oscars and #FakeOscars, in the latter part of February, we couldn't help but giggle as we saw our newsfeeds flooded with Oscar memes.
Engaging alumni is an important part of marketing for universities and colleges. They already have a vested interest, so by reaching out to them through social media, they have the potential of becoming powerful brand promoters, contributors, and donators to your university.
The move towards customer-centric marketing has well and truly happened. Buying habits have changed, and with them, marketing has gone through a transformation.
Topics: Generating & Nurturing Leads
For most businesses, your website is your online kingdom. Through them, you are able to share who you are, what you’re about, and why you’re the best at what you do, all while picking up a few leads along the way.
Topics: Desktop & Mobile Website Design
Valentine’s Day - no matter if you’re a romantic or a cynic, it’s the time of year when brands and marketers try their very best to tug at our heartstrings.
For many, local SEO results can make or break a business. Online searches including “near me” have grown rapidly every year since 2011, with people’s proximity to a business playing a big role in their decision making process.
Topics: SEO Resources