YouTube: The Importance of Responsible Advertising

Posted by Joseph D. Coleman on Fri, Jun 15, 2018 @ 03:50 PM

shutterstock_shutterstock_376949938

In 2017 we saw major advertiser departures from YouTube with companies like Amazon and Coca-Cola pulling ads from the platform after finding their content linked with terrorist and hate speech content.

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Topics: Advertising Tips, Algorithm, adpocalypse, youtube, content

The Ultimate Guide to Direct Scheduling Your Instagram Posts

Posted by Nick Hall on Tue, Jun 12, 2018 @ 09:30 AM

instagram scheduling

Social marketers have for years understood the importance of scheduling posts to most effectively generate leads, but one platform refused to get on board. That was until February when various third party scheduling apps announced that direct publishing was now available on Instagram.

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Topics: Online Advice, Business News, Advertising Tips, Reach, Instagram

Pinterest for Business: How Can 'Promoted' Pins Benefit You?

Posted by Rachael Fenton on Tue, May 29, 2018 @ 10:31 AM

MM pinterest blog

Facebook, Twitter and Instagram are marketers most loved platforms. Pinterest often gets forgotten when it comes to digital marketing potential. However, with the recent introduction of a 'Promote' button to pins on business accounts in five different countries - including Australia - the list of reasons to advertise on Pinterest is expanding.

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Topics: Social Media News & Strategies, digital marketing, pinterest

Preparing Your Business For The GDPR: A Comprehensive Guide

Posted by Nick Hall on Wed, May 16, 2018 @ 11:00 AM

GDPR Privacy Policy Australia

Over the past few weeks, you may have heard some buzz about the General Data Protection Regulation (GDPR) but with its implementation fast approaching, now is the time to get acquainted with the European Union regulation.

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5 Key Steps to Integrate Social Media Into Your Content Strategy

Posted by Anthony Hayde - HubSpot on Mon, May 14, 2018 @ 04:12 PM

Margin strategy blog

HubSpot guest blogger - Anthony Hayde

Social media is a fantastic and (mostly) free channel to amplify your content, with billions of potential customers available almost 24/7. However, integrating social as part of your content strategy isn’t as simple as using a scattergun approach to hit everyone and anyone, with everything you’ve got.

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Topics: Social Media News & Strategies, Guide to Content Marketing, social media

Artificial Intelligence: What it is currently capable of

Posted by Rachael Fenton on Fri, May 11, 2018 @ 03:45 PM
The Future of Artificial Intelligence


It’s hard to believe the changes that have happened since the creation of Google in 1995. In a few decades Google has found its self-transforming from a humble search engine to one of the largest companies in the world, leading the future of technology.
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Topics: Technology, artificial Intelligence, google

Best Mother's Day Campaigns of 2018

Posted by Rachael Fenton on Thu, May 10, 2018 @ 04:40 PM


mothersdaycam


With Mother's Day coming up this weekend, many of us are still searching for the perfect gift.
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Topics: marketing, retail, mothers day, advertising

Emoji Etiquette: How Your Business Could Boost Engagement With Emoticons

Posted by Nick Hall on Thu, May 10, 2018 @ 10:24 AM

emoji for business

When emojis first broke onto the scene in 2010, business professionals had one of two reactions. Either they took no notice of the messaging update or they had an instant loathe for the little yellow smileys.

Whatever their reaction, it’s impossible to deny that emojis have now become part of our cultural dialect and their integration into today’s communication practises has been unheralded.

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Topics: Social Media News & Strategies, Online Advice, Technology, Apps, Evolution of Brands, social media, Instagram, customer interaction, twitter

Is Gender-Specific Marketing A Thing Of The Past?

Posted by Rachael Fenton on Wed, May 09, 2018 @ 09:00 AM
genderroles

A lot has changed since the beginning of commercial advertising. One of the biggest changes that has occurred is the perceptions of both men and women. But, now, with gender-neutrality becoming the norm is gender-specific marketing reaching it's demise?

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Topics: Social Issues, marketing, online shopping, gender, retail

How To Get People To Read Your Emails

Posted by Rachael Fenton on Mon, May 07, 2018 @ 11:36 AM

email

Your emails may contain some great content but if no one is even opening them in the first place then what's the point? From cluttered inboxes to an onslaught of notifications from other apps, emails are often and easily ignored, with many marketing emails going straight to trash before they even have a chance to be opened.

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Topics: All Things Email Marketing

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