You’ve probably noticed the update to some Instagram accounts with the addition of business details and contact options. At face value, it gives people direct access to contact your business either by phone, email, or in person (by providing your location), but underneath that, it finally gives Instagram business users powerful in-app analytics and advertising tools.
Just like Google, YouTube videos are ranked in search results by an algorithm. For some time, the metric for their algorithm was the total number of views a video had (ie. the more views, the higher the video would rank). But now that’s not the case.
March is popularly known for St. Patrick's Day, the beginning of Autumn here in Australia and after this year will be known as the month that Facebook officially took on Snapchat.
It’s hard to keep up with all the updates social media platforms go through. You may have just finished updating your LinkedIn profile after they changed their layout design, and then Instagram decided to introduce Galleries.
Topics: Social Media News & Strategies
What do you think of when you read “influencer marketing”? For many people, it’s an Instagram model promoting a new piece of clothing or a skinny tea. But influencer marketing is so much more than that...and it’s not just for B2C companies.
For some businesses, social media is an afterthought. But for others, it's used to express themselves, promote their business, connect with their customers, and make sales.
Marketing your school to attract new leads and enrolments takes more than just promoting your brand and ethos. As students and parents head online to research their options, they are looking more at what the school offers them and their personal benefits.
Some have heralded bots as the future of customer interactions, they go hand-in-hand with the rise of automated marketing to nurture leads and simplify marketing and customer service. Some however, have been hesitant to use the AI (Artificial Intelligence) programs for their business.
Amazon has come a long way from being predominantly an online book store. Retailers and eCommerce companies all over the world, and particularly in the U.S., have been in a panic over the recent growth the company has seen, as it continues to expand into everything from tech products to film production.
This month in social media, we continue to see other platforms taking a page from Facebook (pun intended) but not to slow it down, Facebook continues to innovate with new services and features. Perhaps the biggest trend over all social networks has to be the Oscars with hashtags trending #Oscars and #FakeOscars, in the latter part of February, we couldn't help but giggle as we saw our newsfeeds flooded with Oscar memes.