Should You Use Sponsored Content and Direct Sponsored Content on LinkedIn?

Posted by Rita Braby on Fri, Aug 18, 2017 @ 01:31 PM

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Sponsoring content on LinkedIn allows an organic Company Update to reach more people and be delivered to a whole new audience. Boosting the update with defined targeting and ad spend means that your remarkable content will be seen by more eyes.

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Topics: Social Media News & Strategies

How To Amplify Your Instagram Stories Ads For Better Conversions

Posted by Rita Braby on Tue, Aug 15, 2017 @ 12:20 PM

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Instagram Stories ads have the potential to reach more people and generate real conversions, thanks to the new ad objectives feature.

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Topics: Social Media News & Strategies, Advertising Tips

10 Tips for Writing Compelling Company Updates on LinkedIn

Posted by Rita Braby on Mon, Aug 07, 2017 @ 08:15 AM

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You’ve got your Company page up and running, sharing Updates you think are useful or insightful, but you aren’t getting much interaction from your followers.

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Topics: Social Media News & Strategies, Guide to Content Marketing

5 Top Tips for Finding & Connecting with Influencers on LinkedIn

Posted by Rita Braby on Wed, Jul 26, 2017 @ 03:00 PM

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Most LinkedIn users follow a Thought Leader; they are the informed opinion leaders and the go-to people in their field of expertise. We follow them because we respect their opinions and their industry knowledge, and this means that these leaders can end up influencing others on the platform and in their field, even their entire industry.

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Topics: Social Media News & Strategies

Fake Follows vs Real Engagement: How Much Is A Social Media Following Worth?

Posted by Rita Braby on Wed, Jul 26, 2017 @ 09:13 AM

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Trying to gauge how influential a person or brand is on social media? You’ll probably start by looking at how many followers they have. It’s the metric that has become synonymous with social success and influence.

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Topics: Social Media News & Strategies

How To Advertise Your Business On Pinterest

Posted by Rita Braby on Wed, Jul 26, 2017 @ 08:15 AM

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Pinterest’s promoted pins are still relatively untapped in the social advertising mix. The image-based sharing platform has huge marketing and advertising potential, but for a lot of businesses it's still uncharted territory.

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Topics: Social Media News & Strategies, Advertising Tips

17 Social Media Hacks To Boost Engagement and Conversions

Posted by Rita Braby on Mon, Jul 17, 2017 @ 03:34 PM

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Do you have a guaranteed formula for brand engagement and conversions on your social media channels? Most people and businesses will answer no, and that’s ok.

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Topics: Social Media News & Strategies, Generating & Nurturing Leads

Instagram To Start Disclosing Paid Partnerships With New Feature

Posted by Rita Braby on Mon, Jul 10, 2017 @ 10:38 AM

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Instagram recently announced that it will start testing a new feature that let’s influencers disclose paid partnerships on their posts. In a move for more transparency on the platform, Facebook (who owns the platform) have begun testing by a small number of creators and businesses.

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Topics: Social Media News & Strategies

Australian Internet and Social Media Statistics (June 2017)

Posted by Rita Braby on Wed, Jul 05, 2017 @ 11:19 AM

Australian Internet and Social Media Statistics June 2017

EOFY 2017 has hit and aside from all the tax returns and sales craziness, there has been a lot of news in the world of social media. Instagram, Snapchat, and WhatsApp have launched new features, and Facebook continues to work towards improving their ad features and metrics.

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Topics: Social Media News & Strategies, Digital Marketing Statistics

How You Can Transform the Performance of Your Website Using Heatmaps

Posted by Rita Braby on Thu, Jun 29, 2017 @ 10:54 AM

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Heatmaps are one of the most accurate ways of seeing how visitors use your website, which elements draw their eyes and clicks, and where their interest drops off.

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Topics: Desktop & Mobile Website Design, Generating & Nurturing Leads