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Inbound Marketing eBook

Australia's Content Marketing Blog

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Your phone may replace your wallet... eventually

  
  
  
apple-amex

So there's a new iPhone coming out. You probably know all about that by now. Well amid the flurry of rumours and speculations there's a new one that's pretty interesting. New reports are showing that the iPhone 6 will have a new payment platform, one that is apparently linked to American Express.

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What is native advertising?

  
  
  
native-advertising-example

Online, the success of any advertising initiative depends heavily on how it will speak to the active interests of online users.

For the most part, ad types that are mere adaptions of traditional ads tend to have a lessened affect on people who surf the internet. Research has shown that banner ads, for example, are often ignored, with users automatically blocking them out their view when scrolling through a web page.

Conversely, content is what drives online engagement - with viral, high-quality content being the ideal benchmark for most websites. This is where native advertising comes in.



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What do Australians love in a brand?

  
  
  
google-logo-main

What does it take for a brand to capture the hearts of Australian consumers? Typical Aussie traits like the underdog; brands that exhibit mateship through community partnerships; or just down to earth, True Blue kinda blokes? You would be surprised.

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Marketing on Vine just got better

  
  
  
vine-logo-banner


A recent update to Vine has introduced the ability to upload pre-recorded videos to the platform, which formerly only allowed users to shoot their 6-second pieces through the app itself.

While previously users could use 'vine hacks' or third-party software to get around the camera selection, this new update is designed to make it easier to share all content on the platform - something that brands are sure to make use of. Vine has also introduced new features that are designed to make it easier for marketers to edit through the app.


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Twitter experiments with Timeline; upsets users

  
  
  
Twitter-favourites

Twitter has once again tinkered with its features, much to the annoyance of some users. The beta tests, rolling out on both mobile and desktop, having included treating favourites and followings like retweets and posting them within the timeline.

In what some could consider an unnecessary cluttering of the once streamlined Twitter timeline, every tweet you favourite or new account you follow can now be displayed on the timelimes of your followers. Still in beta stage, it has yet to infiltrate all accounts (mine is not affected yet), though it could soon to little fanfare.



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Instagram releases Hyperlapse for iOS

  
  
  
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Instagram may still be in the process of rolling out its Bolt app to the entire world, but that hasn't stopped the photo and video-sharing social network from releasing yet another standalone app.

Called Hyperlapse, this app allows users to record up to 45 minutes of footage, which they can then speed up anywhere from 1x to 12x speed to effectively create a time-lapse video. However, there is one key point of difference between the time-lapse videos you can create on Hyperlapse vs what you usually see in traditional time-lapse pieces - camera movement.


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Facebook cuts down on 'click-bait'

  
  
  
Facebook-thumbs-down

Getting sick of spam articles cluttering up your News feed? Facebook is, too.

In a blog article recently posted by Facebook, the social media giant is changing things around to minimise 'click-bait'. Originally coined to describe headings that offer limited information, the term is now widely used to explain any catchy headline on popular news topics that leads to minimal content. As Facebook moves to become one of the most influential publishing platforms due to the sheer amount of traffic it earns, it wants only legitimate engaging news to feature highly on the News Feed - a wish that is skewed by the high click-through rates of spam. As outlined in their blog post:
 

"A small set of publishers who are frequently posting links with click-bait headlines that many people don’t spend time reading after they click through may see their distribution decrease in the next few months. We’re making these changes to ensure that click-bait content does not drown out the things that people really want to see on Facebook."




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Top 5 Twitter PR disasters of 2014 (so far)

  
  
  
Amy-Adams-Valentino

Public relations can be a fickle beast. Whilst companies on the whole have definitely become smarter over the past year in terms of their PR-focused social media marketing efforts, there have still been a few disastrous incidents throughout 2014 so far.

This week, we're looking at public relations on Twitter. Due to hashtags, automated replies, and consumer commentary, there are plenty of opportunities for PR on Twitter to go horribly wrong.

 



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How to rank higher in Google Maps results

  
  
  
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Google Maps. Where would we be without it?

Beneficial for both personal and business use, Maps has played a substantial role in changing the way we get around on a day-to-day basis. For businesses, ensuring that you can be easily discovered via Maps is more important than ever. In today's article, I'm going to provide some quick tips on what you can do to help your business show up higher in Google Maps search results.

 



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Email marketing - No, it's not dead

  
  
  
email-not-dead

Ah, the good old (well not that old) email. That tireless little 'ping' of some company sending us spam. The email has become synonymous with bad and annoying advertising with the popular opinion being that nobody checks their email and that email marketing is dead. Well, do I have news for you - it's not. Far from it.

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