Australian Internet and Social Media Statistics (July 2017)

Posted by Rita Braby on Mon, Aug 21, 2017 @ 12:08 PM


Social media didn’t feel any of the winter sluggishness that some are guilty of at this time of year (like us). Things were heating up at Snapchat, as they continue to expand features, and WhatsApp grows bigger and bigger in the world of instant messaging services.

Here’s what happened in July:

  • Snapchat broke from its long-standing “no links” rule while also introducing new creative tools to keep it one step ahead of Instagram. The Paperclips feature now lets you attach a website to a snap, Backdrops lets you cut out an object from your snap and put a backdrop behind it to make it stand out, and Voice Filters allow you to play with different voices in your snaps.

  • Facebook ruffled a few feathers by globally testing ads within Messenger. While advertisers will be able to buy space between users chat threads, people have complained about seeing ads in the previously ad-free app. Advertisers now have the ability to buy the ads through the Ads Manager or Power Editor.

  • Twitter is testing a service for users and brands with automatic promoted tweets for a flat $99 monthly fee. The service “automatically amplifies your tweets and profile” for a full 30 day period. It includes analytics, so you can see how much additional reach, engagement and followers the campaign is driving.

  • WhatsApp continues to grow, officially hitting 1 Billion daily users. It’s Snapchat clone, WhatsApp Status, has also now hit 250 Million daily active users. It’s the one to look out for.

  • LinkedIn launched a new tool to tell businesses about who is visiting their websites. The Website Demographics tool allows businesses to break down their website visitors across eight categories including job title, industry, company and location.

Now, the stats...

Australian Facebook Statistics

(Please note: With the statistics related to the 3 Most Liked Brands, we source this information from Socialbakers - based on Brands and Australian Facebook fans only. We then prioritise the Australian arms of a brand if a brand appears more than once in the top 3 - e.g. we show the numbers for the McDonald's Australia page, not the American McDonald's page. If ever you notice a sudden fluctuation in numbers or completely different brand pages in the top 3, keep in mind we're basing this simply off what Socialbakers reports at the time. These statistics are available to anyone with a Facebook account.)

Total Monthly Users: 17,000,000 (consistent)
Penetration of Population: 70% (based off the Australian Bureau of Statistics' latest population estimate: 24.4 million)
3 Most Liked Brands 1. McDonalds (1,277,842) ↑8,643

2. Coles (1,206,659↑142,700
3. Coca Cola Australia (1,124,114)


Australian Social Media Statistics (Other)

Twitter: 3,000,000 monthly users (consistent)
LinkedIn: 4,200,000 monthly users (↑200,000)
WhatsApp: 3,500,000 monthly users (↑400,000)
Snapchat: 4,000,000 DAILY users (consistent)
Instagram: 5,000,000 monthly users (consistent)
YouTube: 15,500,000 monthly visitors (↑100,000)


Australian Desktop Internet Browsers (% Market Share)

Chrome: 60.25%
Firefox: 10.75%
Internet Explorer: 10.57%
Safari: 10.06% ↓
Edge: 6.41% ↑
Opera: 0.71% ↑


Australian Search Engines - All Devices: Desktop, Mobile, Tablet, Console (% Market Share)

Google: 94.13% ↑
All the rest: 5.87% ↓


Australian Mobile Operating Systems (% Market Share)

iOS: 54.89% 
Android: 43.05% ↑
Windows Phone: 0.5% 
All the rest:

1.56% ↓


Australian Mobile Browsers (% Market Share)

Safari: 51.54% 
Chrome: 33.85% ↑
Samsung Internet:



1.67% ↑

All the rest: 4.81% ↓


Mobile Device Internet vs Desktop Internet Usage

Desktop: 50.35% ↓
Mobile: 37.57% ↑
Tablet 12.08% ↑

* Statistics are current at time of publishing
** Statistics sourced from:

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Topics: Social Media News & Strategies, Digital Marketing Statistics, Apps

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