EOFY 2017 has hit and aside from all the tax returns and sales craziness, there has been a lot of news in the world of social media. Instagram, Snapchat, and WhatsApp have launched new features, and Facebook continues to work towards improving their ad features and metrics.
Here’s what happened in June:
- In a move towards better transparency, Instagram is testing a new feature that allows celebrities and influencers to identify sponsored posts and paid content, with a brand tag to Stories and photos.
- Snapchat continues to grow, as they acquire social mapping app Zenly and launch a new map feature Snap Map. It’s a location-sharing and location-based content discovery feature, showing other users where you are, but only pulls your location when you open the app.
- Facebook announced that it’s introducing new ad metrics, aiming for more transparency for businesses that buy ads and own business pages. The most interesting new metric is called “landing page views,” which tells advertisers how many users actually made it to their mobile landing page after clicking on an ad.
- Facebook also announced that publishers using Instant Articles can now show more ads.
- WhatsApp continues to try to keep up with other social platforms, with 3 new features. They are: filters (with 5 filters to add to photos, videos, and GIFs), albums (which will group together four or more photos or videos in a tile layout) and reply shortcuts (you can reply to a specific message in a thread by swiping on it).
Australian Facebook Statistics
(Please note: With the statistics related to the 3 Most Liked Brands, we source this information from Socialbakers - based on Brands and Australian fans only. We then prioritise the Australian arms of a brand if a brand appears more than once in the top 3 - e.g. we show the numbers for the McDonald's Australia page, not the American McDonald's page. If ever you notice a sudden fluctuation in numbers or completely different brand pages in the top 3, keep in mind we're basing this simply off what Socialbakers reports at the time. These statistics are available to anyone with a Facebook account.)
|Total Monthly Users:||17,000,000 (consistent)|
|Penetration of Population:||70% (based off the Australian Bureau of Statistics' latest population estimate: 24.4 million Australians)|
|3 Most Liked Brands||1. McDonalds (1,269,208) ↑1,946
2. Coles (1,063,959) ↑3,900
Australian Social Media Statistics (Other)
|Twitter:||3,000,000 monthly users (consistent)|
|LinkedIn:||4,000,000 monthly users (consistent)|
|WhatsApp:||3,100,000 monthly users (consistent)|
|Snapchat:||4,000,000 DAILY users (consistent)|
|Instagram:||5,000,000 monthly users (consistent)|
|YouTube:||15,400,000 monthly visitors (↑100,000)|
Australian Desktop Internet Browsers (% Market Share)
|Internet Explorer:||10.93% ↑|
Australian Search Engines - All Devices: Desktop, Mobile, Tablet, Console (% Market Share)
|All the rest:||5.97% ↓|
Australian Mobile Operating Systems (% Market Share)
|Windows Phone:||0.57% ↓|
|All the rest:||
Australian Mobile Browsers (% Market Share)
|All the rest:||4.92% ↓|
Mobile Device Internet vs Desktop Internet Usage
* Statistics are current at time of publishing
** Statistics sourced from:
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