Australian Internet and Social Media Statistics (January 2015)

Posted by David Murton on Mon, Feb 02, 2015 @ 10:19 AM


Welcome to the very first set of monthly statistics for 2015! We'll be looking at how Australians are using the internet and social media, with numbers current as of 31 January 2015.

Internet and social media statistics relevant to Australia can be hard to find, so we're easing the effort by offering you helpful overviews regarding the growth (or fall) of key social media platforms and the state of internet usage in our country. All comparisons are based on statistics from the previous month.

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Australian Facebook Statistics

Total Users:
  • 13,800,000 (up 200,000)
Penetration of Population:
  • 59.66%
Gender Split (M/F):
  • 46.8%/53.2%
Largest Age Segment:
  • 25-34 (26.3%)
3 Most Like Brands
  1. McDonald's Australia (1,160,197)
  2. Pringles Australia (996,428)
  3. Skittles (992,609)


Australian Social Media Statistics (Other)

Twitter: 2,791,300 users
LinkedIn: 3,100,000 users
Google+: 60,000 users
Pinterest: 355,000 users
Tumblr: 4,800,000 users
Stumble Upon: 50,000 users
Myspace: 125,000 users
Instagram: 4,000,000 user


Australian Desktop Internet Browsers (% Market Share)

Chrome: 46.07%
Internet Explorer: 25.91%
Firefox:  15.15%
Safari: 11.41%


Australian Search Engines - All Devices (% Market Share)

Google: 93.65%
All the rest: 6.35%


Australian Mobile Operating Systems (% Market Share)

iOS: 58.9%
Android: 38.81%
Windows Phone: 1.55%
All the rest: 0.74%


Australian Mobile Browsers (% Market Share)

iPhone: 54.83%
Chrome: 27.66%
Android: 12.06%
All the rest: 5.45%


Mobile Internet vs Desktop Internet Usage

Desktop: 70.33%
Mobile: 29.67%


Check out our overview of the major Australian Internet and Social Statistics from 2014 here.


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Margin Media is an inbound marketing company based in Brisbane. We offer a range of digital solutions to help your business increase its trafficqualified leads and customer base. To find out more about our services, visit our home page.


* Statistics are current at time of publishing
** Statistics sourced from:


Topics: Social Media News & Strategies, Digital Marketing Statistics

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