Australian Internet and Social Media Statistics (July 2016)

Posted by Camille Storms on Wed, Aug 10, 2016 @ 03:00 PM


This past month of July was one of our coldest months of the year as reflected by our behaviour as we huddled indoors with our phones, tablets and laptops, however most networks remained fairly static in terms of user numbers, except YouTube which saw a slight increase in unique visitors to the site. In this post, we share an overview of these changes and how Australians used the internet and social media during the month of July. Numbers are current as of 31 July 2016.

Internet and social media statistics relevant to Australia can be hard to come by all in one place so we hope that you'll find this post helpful regarding the growth (or fall) of key social media platforms and the state of internet usage in our country. All comparisons are based from the previous month's findings. 

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Australian Facebook Statistics

(Please note: With the statistics related to the 3 Most Liked Brands, we source this information from Socialbakers - based on Brands and their Australian Facebook fans only. We then prioritise the Australian arms of a brand if a brand appears more than once in the top 3 - e.g. we show the numbers for the McDonald's Australia page, not the American McDonald's page. If ever you notice a sudden fluctuation in numbers or completely different brand pages in the top 3, keep in mind we're basing this simply off what Socialbakers reports at the time. These statistics are available to anyone with a Facebook account.)

Total Users: 15,000,000 (consistent - same as last month)
Penetration of Population: 62.5% (based off the Australian Bureau of Statistics' latest population estimate: 24 million Australians)
3 Most Liked Brands
  1. McDonalds (1, 232, 119) 
  2. Lorna Jane (1, 115, 766)
  3. Garage Ink Tattoo (1, 070, 105) 


Australian Social Media Statistics (Other)

Twitter: 2,800,000 users
LinkedIn: 3,450,000 users 

290,000 users

Snapchat: 2,000,000 users 
Instagram: 5,000,000 users
YouTube: 14,400,000 UAVs (unique Australian visitors)


Australian Desktop Internet Browsers (% Market Share)

Chrome: 54.86%
Internet Explorer: 14.63%
Firefox:  13.01%
Safari: 10.42%
Edge: 5.56%
Other: 1.51%


Australian Search Engines - All Devices: Desktop, Mobile, Tablet, Console (% Market Share)

Google: 94.4%
All the rest: 5.6%


Australian Mobile Operating Systems (% Market Share)

iOS: 57.91%
Android: 40.31%
Windows Phone: 1.16%
All the rest: 0.62%


Australian Mobile Browsers (% Market Share)

Safari: 55.3%
Chrome: 27.31%
Samsung Internet: 10.2%


All the rest: 3.73%


Mobile Internet vs Desktop Internet Usage

Desktop: 64.46%
Mobile: 35.54%


* Statistics are current at time of publishing
** Statistics sourced from:




Check out our overview of the major Australian Internet and Social Media Statistics from 2015 here.

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Topics: Social Media News & Strategies, Digital Marketing Statistics

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