Australian Internet and Social Media Statistics (September 2015)

Posted by David Murton on Thu, Oct 01, 2015 @ 11:47 AM


Welcome! We'll be looking at how Australians are using the internet and social media, with numbers current as of 30 September 2015.

Internet and social media statistics relevant to Australia can be hard to find, so we're easing the effort by offering you helpful overviews regarding the growth (or fall) of key social media platforms and the state of internet usage in our country. All comparisons are based on statistics from the previous month.

To receive these statistics every month, enter your email address into the form to the right of this page or 'Like' us on Facebook.

Australian Facebook Statistics

(Please note: With the statistics related to the 3 Most Liked Brands, we source this information from Socialbakers - based on Brands and their Australian Facebook fans only. We then prioritise the Australian arms of a brand if a brand appears more than once in the top 3 - e.g. we show the numbers for the McDonald's Australia page, not the American McDonald's page. If ever you notice a sudden fluctuation in numbers or completely different brand pages in the top 3, keep in mind we're basing this simply off what Socialbakers reports at the time. These statistics are available to anyone with a Facebook account.)

Total Users: 14,000,000 (same as last month)
Penetration of Population: 60.53%
Gender Split (M/F): 47%/53%
Largest Age Segment: 25-34 (26.5%)
3 Most Liked Brands
  1. Domino's Pizza - Australia (905,862)
  2. Coles (815,789)
  3. KFC (763,454)


Australian Social Media Statistics (Other)

Twitter: 2,800,000 users (up 8,700)
LinkedIn: 3,700,000 users (up 10,000)
Google+: 60,000 users
Pinterest: 320,000 users
Tumblr: 4,250,000 users (up 50,000)
Stumble Upon: 40,000 users (down 3,000)
Myspace: 87,000 users (up 2,000)
Instagram: 5,000,000 users


Australian Desktop Internet Browsers (% Market Share)

Chrome: 49.62%
Internet Explorer: 21.2%
Firefox:  15.7%
Safari: 10.05%

Note: While it's unlikely to have had too much of an influence on market share numbers, the growing adoption of Windows 10 among users means that the share of the oft-maligned Internet Explorer could experience a more noticeable drop in the future. In Windows 10, Microsoft has replaced Internet Explorer with a new browser - Microsoft Edge. There's nothing to indicate - the site we source these statistics from - has added Edge into its data just yet, but it could eventually. If it does, Edge will be added in future blogs to reflect this change.


Australian Search Engines - All Devices: Desktop, Mobile, Tablet, Console (% Market Share)

Google: 94.59%
All the rest: 5.41%


Australian Mobile Operating Systems (% Market Share)

iOS: 58.59%
Android: 39.22%
Windows Phone: 1.61%
All the rest: 0.58%


Australian Mobile Browsers (% Market Share)

Safari (formerly noted as iPhone): 56.19%
Chrome: 32.15%
Android: 7.65%
All the rest: 4.01%


Mobile Internet vs Desktop Internet Usage

Desktop: 71.31%
Mobile: 28.69%


* Statistics are current at time of publishing
** Statistics sourced from:


Check out our overview of the major Australian Internet and Social Statistics from 2014 here.

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Topics: Digital Marketing Statistics

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