David Murton

Recent Posts

A week in tech: self-tying shoes, console VR, & diamond smart watches

Posted by David Murton on Thu, Mar 17, 2016 @ 04:43 PM

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Read time: 3 - 4 minutes

A lot has been happening in the tech world over the last few days, so it's time to have a brief look at some of the standout moments. From the first-ever commercially available self-tying shoes to another luxury smart watch, here are the big tech stories of the week.

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Topics: Entertainment, Technology

Instagram is going to start testing an algorithm-based feed

Posted by David Murton on Wed, Mar 16, 2016 @ 12:35 PM

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Read time: 4 - 5 minutes

It seems as though algorithm-based feeds are all the rage in social media these days. While Facebook used to be the key social network to filter content via its EdgeRank algorithm, Twitter recently jumped on the "best content first" bandwagon with its own take on an algorithm-based feed. And now, Facebook-owned Instagram has announced it will be testing a revision that will surface your "favourite" Instagram content to your main feed as opposed to sticking to a pure reverse-chronological order.

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Topics: Social Media News & Strategies, Technology, Apps

5 tips to achieving greater user engagement online

Posted by David Murton on Wed, Mar 16, 2016 @ 09:30 AM

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Read time: 3 - 4 minutes

To succeed online, you want your brand to be able to generate strong user engagement across various platforms, including your website, social media, emails, blog, and more. To achieve this, you need to ensure you're giving them plenty of reasons to want to engage with you. It's not just a matter of special deals or gift vouchers, but rather also creating content and a level brand transparency that will help people develop trust and a deep-seated interest in what you do.

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Topics: Social Media News & Strategies, Online Advice, Guide to Content Marketing

Social media image sizes: a comprehensive guide

Posted by David Murton on Tue, Mar 15, 2016 @ 10:12 AM

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Social media continuously changes, be it their respective host of features or the required image sizes for things such as your profile photo, cover/header photos, and in-stream image content. It can be a headache to keep track of them all, especially as any change to ideal image size can impact on the overall aesthetic appeal and branding consistency of your social media pages.

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Topics: Social Media News & Strategies, Online Advice

Facebook 360° video and Oculus - virtual social media

Posted by David Murton on Mon, Mar 14, 2016 @ 05:03 PM

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When Facebook acquired the team behind Oculus Rift back in 2014, it was always assumed that the world's largest social network would find a way to integrate its features into the virtual reality world. As it turns out, one of the first major integrations of Facebook into Oculus has now occurred in the form a Facebook Video tab, currently available on Samsung's Gear VR, which was developed in conjunction with the Oculus VR team.

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Topics: Gaming, Social Media News & Strategies, Technology

Bad website of the month (March '16): Rudgwick Steam and Country Show

Posted by David Murton on Mon, Mar 14, 2016 @ 10:32 AM

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Read time: 3 - 4 minutes

As we are well into March now, it's time to look at the next bad website for the month. This time around, I'll be showing you through the website for Rudgwick Steam and Country Show, which has an undeniably problematic desktop site but a surprisingly competent (albeit basic) mobile counterpart.

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Topics: Desktop & Mobile Website Design

The power and importance of emotive wording

Posted by David Murton on Tue, Mar 08, 2016 @ 10:04 AM

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Read time: 3 - 4 minutes

We all know words hold a lot of power, and this especially true when it comes to emotive wording. Used in various media and for a seemingly infinite number of reasons, emotive wording is naturally used to evoke different emotional responses in people. In the marketing and advertising worlds, the emotion that is placed in your ad copy, social posts, blogs, etc. can be the difference between capturing or losing people's attention.

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Topics: Online Advice, Guide to Content Marketing

Australian Internet and Social Media Statistics (February 2016)

Posted by David Murton on Tue, Mar 01, 2016 @ 09:42 AM

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Read time: 2 - 3 minutes

Welcome! It's the first day of autumn for 2016 here in Australia, so what better way to celebrate the new season than with an overview of how Australians used the internet and social media during the 29 days of February? Numbers are current as of 29 February 2016.

Internet and social media statistics relevant to Australia can be hard to find, so we're easing the effort by offering you helpful overviews regarding the growth (or fall) of key social media platforms and the state of internet usage in our country. All comparisons are based on statistics from the previous month.

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Topics: Social Media News & Strategies, Digital Marketing Statistics

Samsung unveils the S7 and S7 edge

Posted by David Murton on Mon, Feb 22, 2016 @ 10:47 AM

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Read time: 2 - 3 minutes

Samsung has officially unveiled its latest flagship smartphones, the Samsung Galaxy S7 and Galaxy S7 edge. Having taken on the critiques levelled at last year's Galaxy S entries and with an eye on taking more consumers away from Apple, the S7 and S7 edge look set to be Samsung's most accessible and powerful smartphones yet.

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Topics: Entertainment, Technology

Apple, the FBI, and why public discourse on data security matters

Posted by David Murton on Thu, Feb 18, 2016 @ 02:23 PM

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Read time: 4 - 5 minutes

For big companies like Apple and Google, being able to offer the customers and users confidence in the fact that their private data is safe is of the utmost importance. It's not just the idea of feeling your data is safe, it's knowing that it will be safe and that all features and measures have been taken to ensure this safety. While any product or online service can be at risk of being hacked, with the right tools at our disposal, most of us maintain a level of confidence in the businesses behind set products and/or services.

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Topics: Social Issues, Technology, The Big News

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