Jarrard Potter

Recent Posts

Making the most out of your Facebook page

Posted by Jarrard Potter on Fri, Nov 20, 2015 @ 02:39 PM

Facebook Mobile and Desktop

Read time: 4 - 5 minutes

So you've got your Facebook page started, filled out the "About me" section and got a profile picture and timeline cover photo. All you've got to do now is start posting some content, and watch the likes roll in. Well, not exactly.

To make the most of your Facebook page, it helps to take the time and navigate through the various features and functions that Facebook has to offer with their pages. Experimenting with the options available can help you build familiarity with the platform, as well as customising your page exactly how you want to. Here are some things you might not have known that Facebook Pages can do:

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Topics: Social Media News & Strategies

Twitter testing emoji reaction buttons

Posted by Jarrard Potter on Thu, Nov 19, 2015 @ 01:23 PM

Apple Watch emoji on screen

Read time: 3 - 4 minutes.

It would seem that Twitter doesn't have the heart to stick it out with their new "Like" feature, with the network reportedly testing a system of emoji-based reactions to tweets. The feature would allow users to respond to tweets in a more nuanced way, rather than the one-size-fits-all approach taken with the "Like" feature, which was criticised by long time users but actually saw an increase in engagement from newcomers.

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Topics: Social Media News & Strategies

The failed social networks, part 2: Google+

Posted by Jarrard Potter on Tue, Nov 17, 2015 @ 09:29 AM

google-plus

Read time: 5 - 6 minutes.

In this instalment of our series examining the why behind social networks failing, we will be looking at the ubiquitous Google's most recent foray into social media: Google+. Launched in 2011, Plus was Google's attempt at taking on the social media juggernaut of Facebook, but after four years has seen its most popular features splintered up into separate apps, with the future of Google+ itself in serious doubt.

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Topics: Social Media News & Strategies

4 reasons you need a social media content calendar for your business

Posted by Jarrard Potter on Thu, Nov 12, 2015 @ 10:13 AM

social-media-content-calendar

Read time: 4 - 5 minutes.

A social media calendar is an excellent way to get organised and stay on top of your social media marketing strategy. Just like any other calendar, a social media content calendar is a way to set out what content to post, where to post it and when. They're great tools to help keep things under control when it comes to posting on social media, and help ensure that you get the best results.

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Topics: Social Media News & Strategies

5 tricks to be more efficient on social media

Posted by Jarrard Potter on Fri, Nov 06, 2015 @ 02:41 PM

Social Media Time

Read time: 5 - 6 minutes.

Social media like Facebook and Twitter can be a black hole when it comes to productivity. It's a story most people will be familiar with: logging on with the intention of posting content and doing some productive work with social media marketing. One thing leads to another, and an hour is gone, with not much to show for it.

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Topics: Social Media News & Strategies

Instagram launches new standalone app, 'Boomerang'

Posted by Jarrard Potter on Thu, Nov 05, 2015 @ 02:09 PM

boomerang-logo

Read time: 2 - 3 minutes

Instagram has launched a new standalone app called 'Boomerang', that makes short GIF-like video loops. The videos, which are only one-second long, are made from five photos taken in quick succession. The video then loops back and forth, in a boomerang fashion to create a silent video that plays forwards, then backwards, over and over again.

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Topics: Social Media News & Strategies, Apps

6 tips to grow your Facebook audience fast

Posted by Jarrard Potter on Mon, Nov 02, 2015 @ 11:31 AM

A whole bunch of Likes

Read time: 4 - 5 minutes.

Growing your presence on Facebook by getting more likes and engagements is a great way to help increase awareness of your business, which will hopefully translate into increased sales. But knowing how to stand out among the thousands upon thousands of pages on Facebook and earn more likes can seem like a daunting task. Here are some tips to help make the process easier.

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Topics: Social Media News & Strategies

What does your brand want from social media?

Posted by Jarrard Potter on Fri, Oct 30, 2015 @ 11:31 AM

A goal without a plan is just a wish

Read time: 4 - 5 minutes.

If you haven't already heard, social media is a big deal, and is an excellent way for people to find out about who you are, what you do, and why they should be doing business with you. Just because it's a modern innovation doesn't mean that social media can be treated with any less respect, especially if you want results. However, there is more to social media than funny cat videos and FarmVille. If you want to be successful in building a social media presence, you must ask yourself: what do I want from social media?

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Topics: Social Media News & Strategies

Why your business should be on social media

Posted by Jarrard Potter on Tue, Oct 27, 2015 @ 09:24 AM

Social media platforms

Read time: 4 - 5 minutes.

Social media is no longer just a young person's game. With the growth of social media over the past 10 years, businesses can no longer just rely on their shopfront and a website to engage and attract customers. Social media is the new battleground, and if your business isn't on it, it runs the risk of losing out to the competition. Here are some reasons why social media is a must in the 21st century business place.

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Topics: Social Media News & Strategies

Which social media platform is right for your business?

Posted by Jarrard Potter on Thu, Oct 22, 2015 @ 09:17 AM

Social Media Tabs
Read time: 5 - 6 minutes

Facebook, Twitter, Instagram, Google+, YouTube, Pinterest, LinkedIn. There are a stack of social media platforms online now, from the biggest players in the field to the smaller niche sites. With this many options available to businesses, how do you know which one is the right one?

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Topics: Social Media News & Strategies

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