Jessica McKenna

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Australian Internet and Social Media Statistics November 2018

Posted by Jessica McKenna on Mon, Dec 03, 2018 @ 03:33 PM

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In the world of Social Media there is always new technology features and news; November is no exceptions. Instagram rolled out their new feature 'Your Activity' to track your app usage, Facebook updated Messenger to allow users to delete sent messages and Amazon re-opened it's entire store for Aussies. 

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Topics: Social Media News & Strategies, Digital Marketing Statistics, digital marketing

Marketing To Millennials - From A Millennial

Posted by Jessica McKenna on Tue, Nov 20, 2018 @ 02:15 PM

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Hi, I’m Jess, I’m 24 and I am what's known as a millennial.

Speaking for my fellow millennials; we are a socially-conscious, open-minded and a widely diverse generation. On the other hand, if you were to ask my parents or grandparents, they would instead say we are “lazy, entitled, and shallow”. 

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Topics: Millennial, social media, Social Media News & Strategies

How Australians Use Instagram (2018)

Posted by Jessica McKenna on Tue, Nov 06, 2018 @ 01:08 PM

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Now boasting over a cool BILLION monthly active users worldwide, Instagram has become one of the most successful social networks. 

In Australia, how many of us exactly are active Grammers? Whether personal or professional, in today's article, I take a look at a new series of Australian-based Instagram statistics to get to the bottom of how we're using the social platform in 2018. 

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Topics: Social Media News & Strategies

How To Build A Strong Brand Voice

Posted by Jessica McKenna on Thu, Nov 01, 2018 @ 01:51 PM

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What do Instagram's Gary Vee, Queensland’s Police Force and online media’s Thrillest have in common?

They all have a strong brand voice that is unique, distinct and clearly aligned with their company.  This is why these specific brands have a successful and loyal following - they relate to their followers on an individual level.

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Topics: social media, branding, voice

3 Apps Every Business Professional Needs

Posted by Jessica McKenna on Thu, Oct 25, 2018 @ 11:09 AM

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Just like parents, major athletes and Beyoncé; a digital marketer is always switched on.

We can try to avoid technology when we get home from work but the reality is for some business professionals, it is hard to leave all of your work at the office, and if you work from home it is even harder to create balance and space; especially when you have multiple projects happening at once.

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Topics: mental health, Stress

How To Spice Up Old Blog Posts To Increase Traffic

Posted by Jessica McKenna on Wed, Oct 10, 2018 @ 10:26 AM

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What if we told you that something as simple as refreshing old blog content could increase your website's traffic?

If you have been in the blogging game for a while, then you know how difficult it is to create incredibly valuable, engaging content everyday that also receives the views and recognition it deserves. Even when you do roll out an outstanding piece of writing, it will eventually get buried under the continuous wave of posts you or your team will write in the coming months.

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Topics: seo, branding, blogging, blog, digital marketing, google, content

3 Standout Companies that have Successfully Rebranded

Posted by Jessica McKenna on Tue, Oct 02, 2018 @ 10:45 AM

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As your company grows and expands, it is inevitable that you will have to realign your brand at some point.

There are plenty of reasons for rebranding. It could be because your target market has grown apart from your brand over the years, your competition has recently undergone a modern upgrade, putting pressure on your company to do the same, or your brand has a poor reputation that you would like to change.

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Topics: strategy, digital marketing, marketing, branding, re branding

Why Your Company Should be Using Automated Marketing

Posted by Jessica McKenna on Fri, Sep 28, 2018 @ 10:24 AM

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Let us set the scene…

Visualise your house, all clean and organised...for a brief second, before the washing basket starts to fill up again and the dishes stack higher and higher. Now imagine that instead of doing menial tasks like washing clothes and doing the dishes day in and day out, you had a cleaning wizard to do these tasks for you.

Your house is now clean and organised all the time, your daily chores are a thing of the past, and you have free time to excel in other aspects of your life. Automated marketing is this wizard for your business. It does the daily chores, so your company can be as prepared and efficient as it can be.

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Topics: marketing, automated marketing, digital marketing, strategy

The Top 5 Instagram Story Apps Everyone Needs

Posted by Jessica McKenna on Tue, Sep 18, 2018 @ 10:16 AM

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Stop creating generic Instagram stories and start creating stories that reflect your brand!

If you are a frequent reader of our blog (welcome back), you have probably heard us mention many times before that video is the most powerful content at the moment. The stats are in and it is clearer than ever that consumers love to watch videos. They are informational and can give more of an insight into a brand than what a photo typically can.

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Topics: Instagram, instagram stories, digital marketing, social media

Using Sponsored Content On Linkedin To Reach New Audiences

Posted by Jessica McKenna on Fri, Sep 07, 2018 @ 01:01 PM

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It may come as a surprise to some but LinkedIn is one of the most popular social platforms today, with over 250 million active users monthly, that shockingly doesn't add Snapchat filters to their photos or post about their beautifully decorated brunches. This makes LinkedIn a little fancier than its cousins, Facebook and Twitter, because of its noticeably more sophisticated and professional style. 

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Topics: digital marketing, social media, Linkedin, Generating & Nurturing Leads, Guide to Content Marketing

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