When asked who would have paid for a full page 'anti-Apple' ad in The New York Times, I bet your first guess would not have been PayPal. The payment website took a major swing at the company's accountability in the recent celebrity nude photo hack, which many have used to highlight insufficient security requirements within the iCloud system. As a major player in the mobile-payment market, which Apple recently announced its intention to join, PayPal is using this opportunity to beef up the face value of their security while bringing Apple under scrutiny.
For the month of September, Alzheimer's Australia are working to increase awareness of dementia in Australia through a TV awareness campaign. The 30-second spot by Ward6 features shots of a briefcase that has been left in various locations with a voice-over saying: "There's a difference between forgetting something once and forgetting it many times. There's a different between forgetfulness and dementia."
A recent update to Vine has introduced the ability to upload pre-recorded videos to the platform, which formerly only allowed users to shoot their 6-second pieces through the app itself.
Instagram is making it a lot easier for brands to market and advertise on the social media platform, introducing instant access to the data about how well their campaigns are performing. While previously Instagram had delivered brand reports to its select group of advertisers, this new feature will apply to both organic and paid marketing efforts. Most importantly, it will make marketing/advertising data more immediately available, allowing brands to more efficiently revise their strategies on the platform.
Unless you've been living under a rock for the past two weeks, you've probably seen or even been involved in an Ice Bucket Challenge for ALS (amyotrophic lateral sclerosis) awareness and fundraising. The concept is people get nominated to complete the challenge and have to do so within 24 hours or donate $100 toward ALS research. Those who complete the challenge get to nominate new people and the cycle continues.
According to YouTube's viewer data, 94% of the time a YouTube pre-roll ad comes up we skip it as soon as possible. As someone who has only contributed to that 6% of ad-watchers in lectures taught by people who can't find the full-screen button, that number still seems a bit too high. I can't tell you why we're so eager to skip to the video, but I do know that advertising agency NAIL is doing their best to keep us from pressing skip.
Brazil's loss in the World Cup last month was understandably devastating, so Nike has taken it upon themselves to bring their spirits up by looking ahead to The Olympics in their recent marketing campaign. The minute long ad, entitled Tomorrow Starts Now, features Brazillian athletes competing in their various sports.
Imagine, if you can, a chewy chocolate chip cookie filled with Reece's peanut butter cups to create the ultimate peanut chocolate cookie masterpiece - let's not pretend you wouldn't buy that by the carton. Earlier in the year, Americans were able to do just that with Chips Ahoy releasing it into supermarkets nationally. Of course, it was a success because anyone who has ever spoken to an American about food understands their love for peanut butter, chocolate, and cookies. Also their marketing and product research might've helped a bit.
Last week Google finally got rid of its real name policy, which users have loudly objected to since its introduction. Previously, Google services would try to pressure users into attaching their real names to their accounts, which many saw as invasive and unnecessary.
Topics: Social Media News & Strategies
Uber has once again tried to find a place in our hearts and in our transport plans after launching in Australia recently - this time using legendary Messina Gelati and delivering it to users for free. While no one can say no to free ice cream, it seems that users were unable to actually order it, with ice cream demand remaining "off the charts" for the majority of users.