Rachael Fenton

Recent Posts

Pinterest for Business: How Can 'Promoted' Pins Benefit You?

Posted by Rachael Fenton on Tue, May 29, 2018 @ 10:31 AM

MM pinterest blog

Facebook, Twitter and Instagram are marketers most loved platforms. Pinterest often gets forgotten when it comes to digital marketing potential. However, with the recent introduction of a 'Promote' button to pins on business accounts in five different countries - including Australia - the list of reasons to advertise on Pinterest is expanding.

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Topics: Social Media News & Strategies, digital marketing, pinterest

Artificial Intelligence: What it is currently capable of

Posted by Rachael Fenton on Fri, May 11, 2018 @ 03:45 PM
The Future of Artificial Intelligence


It’s hard to believe the changes that have happened since the creation of Google in 1995. In a few decades Google has found its self-transforming from a humble search engine to one of the largest companies in the world, leading the future of technology.
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Topics: Technology, artificial Intelligence, google

Best Mother's Day Campaigns of 2018

Posted by Rachael Fenton on Thu, May 10, 2018 @ 04:40 PM


mothersdaycam


With Mother's Day coming up this weekend, many of us are still searching for the perfect gift.
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Topics: marketing, retail, mothers day, advertising

Is Gender-Specific Marketing A Thing Of The Past?

Posted by Rachael Fenton on Wed, May 09, 2018 @ 09:00 AM
genderroles

A lot has changed since the beginning of commercial advertising. One of the biggest changes that has occurred is the perceptions of both men and women. But, now, with gender-neutrality becoming the norm is gender-specific marketing reaching it's demise?

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Topics: Social Issues, marketing, online shopping, gender, retail

How To Get People To Read Your Emails

Posted by Rachael Fenton on Mon, May 07, 2018 @ 11:36 AM

email

Your emails may contain some great content but if no one is even opening them in the first place then what's the point? From cluttered inboxes to an onslaught of notifications from other apps, emails are often and easily ignored, with many marketing emails going straight to trash before they even have a chance to be opened.

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Topics: All Things Email Marketing

The Best Earth Day Campaigns of 2018

Posted by Rachael Fenton on Sat, Apr 28, 2018 @ 04:15 PM
Earth Day Blog

Last Sunday (22nd of April) commemorated international Earth Day, a day to appreciate the planet we live on and remind us of all the ways we can take care of it. Through the power of marketing, 5 brands in particular, created campaigns to give their customers an opportunity to participate in the event.

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Topics: earth day, enviroment

4 Tips to Improve your Customer Service on Twitter

Posted by Rachael Fenton on Thu, Apr 19, 2018 @ 04:10 PM

Twitterphone

With 3 million active accounts in Australia, Twitter has become a great platform for customer engagement. Customers love interacting with brands they like, and really appreciate a response when they complain, with 96% of users being more likely to buy again after a good customer service experience on Twitter.

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Topics: Online Advice, social media, customer interaction, twitter, customer service

The Most Influential Dogs On Instagram

Posted by Rachael Fenton on Sun, Apr 08, 2018 @ 02:00 PM

dogwithphone

If you are unaware, and if you are you have been missing out, there is a large dog community on Instagram. There are thousands of accounts made by pet owners dedicated to their best friend.

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Topics: Social Media News & Strategies, Entertainment, Social Issues, social media, Instagram

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