Sarah Phipps

Recent Posts

Supercharge Your Instagram Account With These 7 Post Ideas

Posted by Sarah Phipps on Wed, Nov 13, 2019 @ 12:00 PM

SuperchargeYourInstagramAccount

Looking for insta-piration? You’ve come to the right place.

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Topics: Social Media News & Strategies, social media, Instagram, social media marketing

5 Trade Secrets To Improve Your Website's Conversion Rate

Posted by Sarah Phipps on Wed, Nov 06, 2019 @ 01:38 PM
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Wondering where to start with conversion optimisation? We're about to let you in on a few little known trade secrets. 

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Topics: Generating & Nurturing Leads, conversion, optimisation

What Are Pillar Posts - And How Can They Help My SEO?

Posted by Sarah Phipps on Wed, Oct 30, 2019 @ 08:45 AM

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When it comes to creating content, you might think the more you put out into the Universe, the better. However, adding more content to outdated existing site architecture can actually confuse Google, making it harder to find and rank your content.

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Topics: Guide to Content Marketing, SEO Resources, Pillar pages

How To Formulate A Content Strategy For Your Business

Posted by Sarah Phipps on Mon, Oct 21, 2019 @ 04:28 PM

 

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Think of your long term content plan as in investment in your future success - the more you create over time, the stronger your authority and relevance.
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Topics: Guide to Content Marketing, Content marketing, HubSpot

How Will Facebook Creator Studio Affect Your Marketing?

Posted by Sarah Phipps on Tue, Oct 08, 2019 @ 01:58 PM

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Keeping up with Facebook and Instagram updates is it’s own project, but keeping up with your own Facebook pages is a full time job.

It’s hard to keep up with what content is performing best, and there are probably features in Facebook that you don’t even know about, because you just don’t have the time to keep track. BUT - what if you could?

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A Quick Guide to Using Facebook Messenger Ads for Your Business

Posted by Sarah Phipps on Wed, Oct 24, 2018 @ 09:04 AM

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We all know that customer support is changing, and using Facebook Messenger as a marketing tool is a natural progression in the world of digital. When used correctly, Facebook Messenger is a tool that can be used to harness the full marketing potential of your business.

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Topics: Social Media News & Strategies, Generating & Nurturing Leads, facebook messenger

3 Ways To Use Instagram Stories for B2B Lead Generation

Posted by Sarah Phipps on Fri, Oct 19, 2018 @ 11:59 AM

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With over 400 million people using Instagram Stories every day, there’s no denying that there's a large opportunity to reach potential clients within the platform. Instagram Stories create an incredibly versatile platform for sharing and amplifying content. 

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Topics: Social Media News & Strategies, b2b

3 Ways To Create Powerful Cornerstone Content That Will Improve Your SEO

Posted by Sarah Phipps on Thu, Oct 04, 2018 @ 01:00 PM

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Madonna would have been nothing without her number one hits. When you look back at the 80’s, it’s hard not to remember classics like Papa Don’t Preach, Like A Prayer, or Into the Groove. These number 1’s are Madonna’s cornerstone content - instantly recognisable, they defined who she was and her personal brand.

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Topics: digital marketing, Content marketing, blog, seo, cornerstonecontent

The Top 5 Australian Startups Killing It On Instagram Right Now

Posted by Sarah Phipps on Wed, Sep 26, 2018 @ 09:00 AM

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According to the ABS, there’s an estimated 9 million Aussie users on Instagram every month.  This means that like many Australians, one of the first things you do for the day is probably to check what’s new on your feed.

The app isn’t totally restricted to selfies and well curated avo on toast shots; if you’re looking for business inspiration, there’s plenty of places to look. We’ve narrowed down a list of the top 5 Australian startups who are killing the Instagram game right now, so you can figure out the best way to market your business on the app.

 

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Topics: Instagram, Content marketing, startup

How To Use The New Instagram Shop Features To Boost Sales

Posted by Sarah Phipps on Fri, Sep 21, 2018 @ 09:00 AM

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With over 1 billion users, it’s no secret that Instagram has become a mecca for brands and business who want to showcase their services and products online. Instagram launched its first shopping feature in February, allowing profiles to directly tag products for sale in posts. Following the success of this feature, Instagram has changed the game again by rolling out shoppable Instagram stories, as well as testing a dedicated shopping tab on the explore page for select users. These features could be a total game changer for your business - if you know how to use them. Read on to get the low down on the new Instagram features so you can use them to your advantage.

 
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Topics: Instagram, advertising, digital marketing, instagram stories

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