It’s been a busy few months in the world of social media and apps. Facebook stock continues to fall after the Cambridge Analytica scandal back in March, and Instagram launched the game changing (or so it thinks) IGTV, hoping to compete against YouTube’s long form video content.
When emojis first broke onto the scene in 2010, business professionals had one of two reactions. Either they took no notice of the messaging update or they had an instant loathe for the little yellow smileys.
Whatever their reaction, it’s impossible to deny that emojis have now become part of our cultural dialect and their integration into today’s communication practises has been unheralded.
With over 100 million daily users and over 400 million snaps sent each day, there’s no doubt that Snapchat is taken the social media world by storm, but what does this mean for marketers?
#DeleteFacebook. The hashtag has gone viral on Twitter, with growing numbers deleting their Facebook accounts in response to the Cambridge Analytica data breach. For many, it has been a wake-up call about the amount of personal data they have shared online (unknowingly or not) and the ease of that data being misused and manipulated.
It’s been a busy start to the year, with big news stories (both good and bad) hitting the internet and social media world.
Seemingly overnight, Vero began to flood the internet. While hundreds of thousands of people signed up to the social platform in a matter of days, others scrambled to keep up.
How long do you spend on your mobile phone? And how much of that time is spent in apps, like Facebook, Messenger, Instagram, Snapchat, etc.? If you're anything like the large majority, you probably spend up to 3hrs and 23mins in mobile apps per day.
August saw some highs and a few lows in the world of social media. Snapchat still seems to be struggling to increase ad revenue, while also losing out to Instagram Stories for the largest daily usage numbers.
Social media didn’t feel any of the winter sluggishness that some are guilty of at this time of year (like us). Things were heating up at Snapchat, as they continue to expand features, and WhatsApp grows bigger and bigger in the world of instant messaging services.
You’ve probably noticed the update to some Instagram accounts with the addition of business details and contact options. At face value, it gives people direct access to contact your business either by phone, email, or in person (by providing your location), but underneath that, it finally gives Instagram business users powerful in-app analytics and advertising tools.