It’s that time of year again. The heat sets in and Christmas looms on the horizon. With all the hazards of an Australian summer, like sunburn, beach rips, storm season, overcooking sausages on the BBQ, you can now rest easy and tackle them all from your mobile phone.
Snapchat announced a few days ago that it will launch a new product into the social stratosphere. The very “on trend” Spectacles are essentially video camera-equipped sunglasses that allow you to shoot 10 second videos and instantly upload them to Snapchat.
We are now seeing a turning point where more people are using messaging apps than social networks. As the tide turns towards messaging, it makes sense for businesses to follow their customer base.
For the last 9 or so days Australia has been taken over by the Pokemon Go craze. Millions of Aussies have downloaded the augmented reality app that lets you catch Pokemon creatures superimposed into the real world through the use of mobile phone cameras.
Sometimes your business (and your life) might feel like a bit of a jumble and your to-do lists might seem overwhelming and never-ending. Instead of letting it get the best of you, take control and be proactive with the help of some very handy apps. These are some of our favourites:
A change is as good as a holiday. Or so they say. But a change may be just what your digital marketing strategy needs. If you find your reach on Facebook has hit a plateau, or Instagram’s new algorithm based feed has decreased your exposure, looking into the wealth of innovative digital marketing platforms could be the perfect next move for your business.
Read time: 4 - 5 minutes
It seems as though algorithm-based feeds are all the rage in social media these days. While Facebook used to be the key social network to filter content via its EdgeRank algorithm, Twitter recently jumped on the "best content first" bandwagon with its own take on an algorithm-based feed. And now, Facebook-owned Instagram has announced it will be testing a revision that will surface your "favourite" Instagram content to your main feed as opposed to sticking to a pure reverse-chronological order.
Instagram has been busy over the past few weeks, finally rolling out multi-account sign in to all users. Now, Instagram is in the process of rolling out a significant security update that many have been requesting: two-step authentication.
Read time: 3 - 4 minutes
Anonymity and the internet. Nowadays, people are more concerned than ever about how much of what they do online can be captured, retained and used - be it by hackers or government bodies. While some may argue that things such as data retention can be used to protect against malicious online activity and in uncovering criminal movements, such operations also present concerns for legitimate online users (aka the majority of the population) who don't want to have their privacy and right to expression compromised.
Read time: 2 - 3 minutes
It's been yet another busy week in digital, so in today's article I'll be taking a look at two recent stories that have been making the rounds. Both have to do with the world of online mobile advertising, but they come from very different ends of the scale.