4 important factors to heading a successful marketing team

Posted by David Murton on Mon, Jan 25, 2016 @ 10:40 AM


Read time: 4 - 5 minutes

Do you want a marketing team for your business? If so, then there are some fundamentals you need to account for before you even start hiring. Remember that marketing (regardless of the platform) is a creatively-driven industry. It's also an industry that excels when supported by collaboration, helpful critiques and guidance, and fostered ideation.

Read More

Topics: Online Advice, Social Issues, Business News

You can now find local professional services through Facebook

Posted by David Murton on Wed, Dec 16, 2015 @ 11:24 AM


Read time: 2 - 3 minutes

It's no secret that Facebook has access to one of the most extensive lists of businesses around the world. For every brand page that is created, the social network expands its database and can even begin to learn what types of businesses appeal to different users. Over the years, however, the main interaction any user has had with a business is via the brand page itself. If they're not engaging with that business via their brand page, then chances are they're not engaging with them at all.

Read More

Topics: Social Media News & Strategies, Business News

YouTube to launch paid tier service, YouTube Red

Posted by David Murton on Fri, Oct 23, 2015 @ 10:57 AM


Read time: 5 - 6 minutes

Yesterday, video-sharing platform YouTube officially announced the introduction of a paid tier of its service, which will be named YouTube Red. 

As a service, some believe YouTube Red may be what the YouTube Music Keys beta was but in its final form. For the price of $9.99 a month (though this is the US price), YouTube users will gain access to some key benefits over the default, free version of YouTube.

Read More

Topics: Social Media News & Strategies, Business News, The Big News

Mobile ad blocking: will it hurt ad-reliant websites?

Posted by David Murton on Tue, Sep 29, 2015 @ 10:45 AM


With the recent release of Apple's new iPhones and iOS 9, the discussion around ad-blocking on mobile browsers has heated back up.

While ad blocking on smart phones has been possible in the past, Apple's decision to allow Safari ad blockers to be designed and made available via the App Store has brought about a significant shift. With such influence on the smart phone world, the company's decision to permit ad blockers could change the future of mobile browsing.

Read More

Topics: Business News, Technology

WhatsApp: 900 million users, but failing to turn a profit

Posted by David Murton on Tue, Sep 08, 2015 @ 12:19 PM


WhatsApp is not just arguably the most popular messaging app in the world, it is statistically the most popular. A few days ago, the app's founder, Jan Kuom, announced that WhatsApp now boasts 900 million monthly active users. This sets it ahead of Facebook's Messenger app (which is number 2 in the world) by approximately 200 million users.

Of course, this is of no concern to Facebook as the company acquired WhatsApp towards the end of last year. Unlike Messenger, however, WhatsApp suffers from an issue where it is has a massive user base but lacks any clear business model to ensure it's actually turning a profit.

Read More

Topics: Social Media News & Strategies, Business News, Apps

Google makes biggest change to its logo in over 10 years

Posted by David Murton on Wed, Sep 02, 2015 @ 10:42 AM


In a change that happened overnight, Google has officially updated its logo in one of the most significant ways since May of 1999.

The logo still retains its iconic colours, but its typeface has completely changed and the colours themselves have been softened. The new typeface is a tailor-made sans-serif font called Products Sans. Along with the changes to its wordmark logo, Google is also retiring the standalone lowercase 'g' that accompanied many of its products (Google+, Google Maps, etc.) and replacing it with an uppercase 'G'.

Read More

Topics: Business News, Apps, Evolution of Brands

Burger King’s Win: The McWhopper Proposal

Posted by Rachel Lee on Fri, Aug 28, 2015 @ 04:55 PM


In its most recent marketing campaign, Burger King (BK) has made a highly publicised effort to ask for McDonald’s (McD’s) partnership to create a “McWhopper”, an amalgamation of McDonald’s Big Mac and Burger King’s Whopper burger.

The #McWhopperProposal plan was to sell this special burger at a pop-up restaurant in Atlanta for one day, with all profits going to Peace One Day, a non-profit group that seeks to raise awareness of the International Day of Peace (21 September). McDonald's has since declined the proposal. Although Burger King may have lost McD’s support, the campaign has been a big win for the company in a number of ways.

Read More

Topics: Social Media News & Strategies, Business News, Public Relations

4 upcoming Brisbane marketing events in August & September

Posted by Rachel Lee on Thu, Jul 30, 2015 @ 02:53 PM


According to a common adage, two heads are better than one. So imagine the synergy that comes with a room filled with multiple heads of creative professionals! If you’re a marketer, social media entrepreneur, digital or communication professional, this list is for you. Here we list four Brisbane marketing events to be held this August and September. They're the perfect opportunity to meet with like-minded individuals and learn a few things along the way. We're keeping the information to-the-point, but you can learn more about them by clicking through on their respective links.

Read More

Topics: Business News

The professional benefits of engaging on LinkedIn Groups

Posted by Rachel Lee on Tue, Jul 28, 2015 @ 10:11 AM

Last week, we provided an introduction as to what LinkedIn Premium is. It is essentially a paid version of the free professional social networking site that gives more options to boost your connections with varying levels of monthly fees. However, there is another way to get noticed – free of charge. It’s called LinkedIn Groups. In this article, we’ll take you through how this can help both your personal and business profiles.

Read More

Topics: Social Media News & Strategies, Business News

Facebook's logo change illustrates the power of branding

Posted by David Murton on Tue, Jul 07, 2015 @ 10:18 AM


In what has been one of those unpublicised changes to the world's biggest social network, Facebook recently made some small changes to its logo.

More specifically, the company only made changes to its wordmark logo, which is the text-only version of its logo used for identifying its brand. The changes are very subtle, with the most obvious change being to the 'a'. You can compare the above new logo to that of the old one below.

Read More

Topics: Social Media News & Strategies, Business News, Evolution of Brands

Recent Posts