Australian Internet and Social Media Statistics November 2018

Posted by Jessica McKenna on Mon, Dec 03, 2018 @ 03:33 PM

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In the world of Social Media there is always new technology features and news; November is no exceptions. Instagram rolled out their new feature 'Your Activity' to track your app usage, Facebook updated Messenger to allow users to delete sent messages and Amazon re-opened it's entire store for Aussies. 

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Topics: Social Media News & Strategies, Digital Marketing Statistics, digital marketing

2018’s Best Viral Marketing Campaigns

Posted by Steffen Wikhaug on Tue, Nov 27, 2018 @ 01:24 PM

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We had some particularly fantastic marketing campaigns this year. Here's our five favourite viral marketing campaigns from 2018.

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Topics: advertising, digital marketing

Australian Internet and Social Media Statistics October 2018

Posted by Steffen Wikhaug on Tue, Nov 06, 2018 @ 11:08 AM

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Both WhatsApp and Snapchat made big leaps in number of users in Australia this October. With new iPhones released to the market, the marketshare of both iOS and the Safari web browser increased.

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Topics: Social Media News & Strategies, Digital Marketing Statistics, digital marketing

How to Choose the Right Digital Marketing Agency for Your Business

Posted by Steffen Wikhaug on Mon, Oct 22, 2018 @ 09:30 AM

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Choosing a digital marketing agency to help with your business can be daunting. It is a partnership that will last for years or even decades if successful. 

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Topics: digital marketing

How To Spice Up Old Blog Posts To Increase Traffic

Posted by Jessica McKenna on Wed, Oct 10, 2018 @ 10:26 AM

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What if we told you that something as simple as refreshing old blog content could increase your website's traffic?

If you have been in the blogging game for a while, then you know how difficult it is to create incredibly valuable, engaging content everyday that also receives the views and recognition it deserves. Even when you do roll out an outstanding piece of writing, it will eventually get buried under the continuous wave of posts you or your team will write in the coming months.

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Topics: content, google, digital marketing, blog, blogging, branding, seo

3 Ways To Create Powerful Cornerstone Content That Will Improve Your SEO

Posted by Sarah Phipps on Thu, Oct 04, 2018 @ 01:00 PM

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Madonna would have been nothing without her number one hits. When you look back at the 80’s, it’s hard not to remember classics like Papa Don’t Preach, Like A Prayer, or Into the Groove. These number 1’s are Madonna’s cornerstone content - instantly recognisable, they defined who she was and her personal brand.

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Topics: digital marketing, Content marketing, blog, seo, cornerstonecontent

3 Standout Companies that have Successfully Rebranded

Posted by Jessica McKenna on Tue, Oct 02, 2018 @ 10:45 AM

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As your company grows and expands, it is inevitable that you will have to realign your brand at some point.

There are plenty of reasons for rebranding. It could be because your target market has grown apart from your brand over the years, your competition has recently undergone a modern upgrade, putting pressure on your company to do the same, or your brand has a poor reputation that you would like to change.

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Topics: marketing, digital marketing, strategy, branding, re branding

Why Your Company Should be Using Automated Marketing

Posted by Jessica McKenna on Fri, Sep 28, 2018 @ 10:24 AM

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Let us set the scene…

Visualise your house, all clean and organised...for a brief second, before the washing basket starts to fill up again and the dishes stack higher and higher. Now imagine that instead of doing menial tasks like washing clothes and doing the dishes day in and day out, you had a cleaning wizard to do these tasks for you.

Your house is now clean and organised all the time, your daily chores are a thing of the past, and you have free time to excel in other aspects of your life. Automated marketing is this wizard for your business. It does the daily chores, so your company can be as prepared and efficient as it can be.

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Topics: marketing, digital marketing, automated marketing, strategy

How To Use The New Instagram Shop Features To Boost Sales

Posted by Sarah Phipps on Fri, Sep 21, 2018 @ 09:00 AM

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With over 1 billion users, it’s no secret that Instagram has become a mecca for brands and business who want to showcase their services and products online. Instagram launched its first shopping feature in February, allowing profiles to directly tag products for sale in posts. Following the success of this feature, Instagram has changed the game again by rolling out shoppable Instagram stories, as well as testing a dedicated shopping tab on the explore page for select users. These features could be a total game changer for your business - if you know how to use them. Read on to get the low down on the new Instagram features so you can use them to your advantage.

 
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Topics: Instagram, advertising, digital marketing, instagram stories

7 Top SEO Plugins For Your Wordpress Website

Posted by Sarah Phipps on Wed, Sep 19, 2018 @ 09:00 AM

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Wordpress is well known for being SEO friendly, and, as we all know, search engine optimization is crucial for the success of your site. What steps have you taken to ensure your Wordpress site is search engine friendly?

With thousands of Wordpress plugins to choose from, it’s not unusual to struggle to choose which will be the best. No need to worry- we’ve done the hard yards for you and compiled a list of the top 7 Wordpress plugins so you can improve your site’s SEO.

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Topics: content, google, digital marketing, Content marketing, wordpress, wordpressplugins

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