Customer reviews can be both positive and negative; and with the constant increase in social media usage, reviews are often left online for the public to see.
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Topics: Social Media News & Strategies, social media, Algorithm, marketing, google, blog, blogging, facebook ads, strategy, social media marketing, Facebook boost, engagement, retargeting, Facebook audiences, Pillar pages, digital marketing trends, 2020
With 2020 around the corner, you've probably started coming up with a list of goals for your marketing in the new year - but have you thought about how you might measure their success?
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Topics: Guide to Content Marketing, social media, Instagram, customer interaction, twitter, marketing, google, Content marketing, strategy, KPI
Search Engine Optimization is a strategy utilised in digital marketing to rank your page as highly as possible in search engines. Basically, you’re trying to be best mates with Google. Off-page SEO relates to external factors such as social media attention and other websites providing links to your page. On-page SEO factors are those which are directly related to your individual pages- and which we have more control over. Below are 3 of the main ways in which we can optimise our websites using on-page SEO:
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Topics: SEO Resources, Digital Marketing Statistics, Technology, Reach, marketing, google, digital marketing, seo
Managing your online reviews has never been more important than right now. Here's everything you need to know about Google Reviews!
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What if we told you that something as simple as refreshing old blog content could increase your website's traffic?
If you have been in the blogging game for a while, then you know how difficult it is to create incredibly valuable, engaging content everyday that also receives the views and recognition it deserves. Even when you do roll out an outstanding piece of writing, it will eventually get buried under the continuous wave of posts you or your team will write in the coming months.
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Topics: content, google, digital marketing, blog, blogging, branding, seo
Wordpress is well known for being SEO friendly, and, as we all know, search engine optimization is crucial for the success of your site. What steps have you taken to ensure your Wordpress site is search engine friendly?
With thousands of Wordpress plugins to choose from, it’s not unusual to struggle to choose which will be the best. No need to worry- we’ve done the hard yards for you and compiled a list of the top 7 Wordpress plugins so you can improve your site’s SEO.
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Topics: content, google, digital marketing, Content marketing, wordpress, wordpressplugins
If there is one thing you should completely understand (or at the very least know about) before 2018 is over; let it be voice search. The tiny digital assistant you have with access to everything online.
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Topics: social media, smartphones, content, google
It’s hard to believe the changes that have happened since the creation of Google in 1995. In a few decades Google has found its self-transforming from a humble search engine to one of the largest companies in the world, leading the future of technology.
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Topics: Technology, artificial Intelligence, google