HubSpot guest blogger - Anthony Hayde
Social media is a fantastic and (mostly) free channel to amplify your content, with billions of potential customers available almost 24/7. However, integrating social as part of your content strategy isn’t as simple as using a scattergun approach to hit everyone and anyone, with everything you’ve got.
Topics: Social Media News & Strategies, Guide to Content Marketing, social media
The Political Arena
Marketers tend to avoid mixing politics and business in fear of backlash and alienating certain consumer segments, and that tightrope walk has been made trickier by social media marketing.
Topics: Social Media News & Strategies, Guide to Content Marketing, Digital Marketing Statistics, Social Issues, social media, Facebook, Apocalypse, politics, polarisation, marketing
Blogging has come a long way. From the first blog published online in 1994, right up to the rise of blogging as a key marketing tool in 2017, it's clear the world loves to consume content online.
Topics: Guide to Content Marketing, Digital Marketing Statistics
You’ve got your Company page up and running, sharing Updates you think are useful or insightful, but you aren’t getting much interaction from your followers.
Topics: Social Media News & Strategies, Guide to Content Marketing
What do you think of when you read “influencer marketing”? For many people, it’s an Instagram model promoting a new piece of clothing or a skinny tea. But influencer marketing is so much more than that...and it’s not just for B2C companies.
Topics: Online Advice, Guide to Content Marketing
The internet is full of inspiring websites from mouth-watering food blogs to travel blogs from all over the world. Some of the most inspiring posts are from health, fitness and nutrition social media influencers. Here are 5 of the Best Australian Fitness Bloggers to follow:
Topics: Guide to Content Marketing, Entertainment
We’ve all heard the phrase “content is king” but does that mean you have to create brand new content every day?
Topics: Guide to Content Marketing, SEO Resources
Australian's love looking at food, we love reading about food, we love cooking shows and competitions about food. So it's not surprising that we have some of the best food bloggers in the world; cooking up delicious dishes and sharing them online to a vast and salivating audience.
Topics: Guide to Content Marketing, Entertainment
So you’ve got a great idea for a blog, but don’t know how to get readers? Before you start getting frustrated, there’s a few things involved in making a great blog and getting people to read and share it.
Topics: Guide to Content Marketing
There are many ways to generate leads, and therefore sales, through content marketing, but there are just as many ways to lose customers as well. If you’ve put a lot of money and effort into one area of the marketing funnel, say top of funnel (TOFU) blog posts, but neglected the next steps of Evaluation and Conversion for potential customers, then your chances of turning leads into buyers are greatly reduced.
Topics: Guide to Content Marketing, Generating & Nurturing Leads