Using Sponsored Content On Linkedin To Reach New Audiences

Posted by Jessica McKenna on Fri, Sep 07, 2018 @ 01:01 PM

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It may come as a surprise to some but LinkedIn is one of the most popular social platforms today, with over 250 million active users monthly, that shockingly doesn't add Snapchat filters to their photos or post about their beautifully decorated brunches. This makes LinkedIn a little fancier than its cousins, Facebook and Twitter, because of its noticeably more sophisticated and professional style. 

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Topics: digital marketing, social media, Linkedin, Generating & Nurturing Leads, Guide to Content Marketing

5 Key Steps to Integrate Social Media Into Your Content Strategy

Posted by Anthony Hayde - HubSpot on Mon, May 14, 2018 @ 04:12 PM

Margin strategy blog

HubSpot guest blogger - Anthony Hayde

Social media is a fantastic and (mostly) free channel to amplify your content, with billions of potential customers available almost 24/7. However, integrating social as part of your content strategy isn’t as simple as using a scattergun approach to hit everyone and anyone, with everything you’ve got.

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Topics: Social Media News & Strategies, Guide to Content Marketing, social media

The Polarisation of Social Media: Should Marketing Get Political?

Posted by Joseph D. Coleman on Sat, Apr 07, 2018 @ 08:30 AM

Margin blog 3

The Political Arena

Marketers tend to avoid mixing politics and business in fear of backlash and alienating certain consumer segments, and that tightrope walk has been made trickier by social media marketing.

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Topics: social media, politics, Digital Marketing Statistics, Social Media News & Strategies, Facebook, Social Issues, Guide to Content Marketing, polarisation, marketing, Apocalypse

The State of Blogging in 2017 [Infographic]

Posted by Rita Braby on Mon, Oct 16, 2017 @ 10:20 AM

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Blogging has come a long way. From the first blog published online in 1994, right up to the rise of blogging as a key marketing tool in 2017, it's clear the world loves to consume content online.

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Topics: Guide to Content Marketing, Digital Marketing Statistics

10 Tips for Writing Compelling Company Updates on LinkedIn

Posted by Rita Braby on Mon, Aug 07, 2017 @ 08:15 AM

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You’ve got your Company page up and running, sharing Updates you think are useful or insightful, but you aren’t getting much interaction from your followers.

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Topics: Guide to Content Marketing, Social Media News & Strategies

Does Influencer Marketing Work For B2B?

Posted by Rita Braby on Wed, Mar 29, 2017 @ 02:30 PM

 influencer marketing b2b

What do you think of when you read “influencer marketing”? For many people, it’s an Instagram model promoting a new piece of clothing or a skinny tea. But influencer marketing is so much more than that...and it’s not just for B2C companies.

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Topics: Online Advice, Guide to Content Marketing

5 of the Best Australian Fitness Bloggers

Posted by Camille Storms on Fri, Nov 18, 2016 @ 01:36 PM

Fitness Bloggers.jpg

The internet is full of inspiring websites from mouth-watering food blogs to travel blogs from all over the world. Some of the most inspiring posts are from health, fitness and nutrition social media influencers. Here are 5 of the Best Australian Fitness Bloggers to follow:

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Topics: Guide to Content Marketing, Entertainment

5 Ways To Repurpose Old Content To Boost Your SEO

Posted by Rita Braby on Fri, Aug 12, 2016 @ 12:59 PM

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We’ve all heard the phrase “content is king” but does that mean you have to create brand new content every day?

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Topics: Guide to Content Marketing, SEO Resources

10 of the Best Australian Food Blogs [2018]

Posted by Rita Braby on Wed, Aug 03, 2016 @ 03:00 PM

Margin food blog

Australian's love looking at food, we love reading about food, we love cooking shows and competitions about food. So it's not surprising that we have some of the best food bloggers in the world; cooking up delicious dishes and sharing them online to a vast and salivating audience.  

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Topics: Guide to Content Marketing, Entertainment

7 Steps To Build Your Copywriting SEO

Posted by Rita Braby on Mon, Jun 20, 2016 @ 03:15 PM

blogging seo image

So you’ve got a great idea for a blog, but don’t know how to get readers? Before you start getting frustrated, there’s a few things involved in making a great blog and getting people to read and share it.

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Topics: Guide to Content Marketing

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