The Polarisation of Social Media: Should Marketing Get Political?

Posted by Joseph D. Coleman on Sat, Apr 07, 2018 @ 08:30 AM

Margin blog 3

The Political Arena

Marketers tend to avoid mixing politics and business in fear of backlash and alienating certain consumer segments, and that tightrope walk has been made trickier by social media marketing.

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Topics: Social Media News & Strategies, Guide to Content Marketing, Digital Marketing Statistics, Social Issues, social media, Facebook, Apocalypse, politics, polarisation, marketing

The State of Blogging in 2017 [Infographic]

Posted by Rita Braby on Mon, Oct 16, 2017 @ 10:20 AM

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Blogging has come a long way. From the first blog published online in 1994, right up to the rise of blogging as a key marketing tool in 2017, it's clear the world loves to consume content online.

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Topics: Guide to Content Marketing, Digital Marketing Statistics

10 Tips for Writing Compelling Company Updates on LinkedIn

Posted by Rita Braby on Mon, Aug 07, 2017 @ 08:15 AM

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You’ve got your Company page up and running, sharing Updates you think are useful or insightful, but you aren’t getting much interaction from your followers.

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Topics: Social Media News & Strategies, Guide to Content Marketing

Does Influencer Marketing Work For B2B?

Posted by Rita Braby on Wed, Mar 29, 2017 @ 02:30 PM

 influencer marketing b2b

What do you think of when you read “influencer marketing”? For many people, it’s an Instagram model promoting a new piece of clothing or a skinny tea. But influencer marketing is so much more than that...and it’s not just for B2C companies.

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Topics: Online Advice, Guide to Content Marketing

5 of the Best Australian Fitness Bloggers

Posted by Camille Storms on Fri, Nov 18, 2016 @ 01:36 PM

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The internet is full of inspiring websites from mouth-watering food blogs to travel blogs from all over the world. Some of the most inspiring posts are from health, fitness and nutrition social media influencers. Here are 5 of the Best Australian Fitness Bloggers to follow:

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Topics: Guide to Content Marketing, Entertainment

5 Ways To Repurpose Old Content To Boost Your SEO

Posted by Rita Braby on Fri, Aug 12, 2016 @ 12:59 PM

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We’ve all heard the phrase “content is king” but does that mean you have to create brand new content every day?

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Topics: Guide to Content Marketing, SEO Resources

10 of the Best Australian Food Blogs [2018]

Posted by Rita Braby & Ted Tabet on Wed, Aug 03, 2016 @ 03:00 PM

Margin food blog

Australian's love looking at food, we love reading about food, we love cooking shows and competitions about food. So it's not surprising that we have some of the best food bloggers in the world; cooking up delicious dishes and sharing them online to a vast and salivating audience.  

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Topics: Guide to Content Marketing, Entertainment

7 Steps To Build Your Copywriting SEO

Posted by Rita Braby on Mon, Jun 20, 2016 @ 03:15 PM

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So you’ve got a great idea for a blog, but don’t know how to get readers? Before you start getting frustrated, there’s a few things involved in making a great blog and getting people to read and share it.

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Topics: Guide to Content Marketing

5 Ways To Generate Leads Through Clever Content Marketing

Posted by Rita Braby on Wed, Jun 01, 2016 @ 04:03 PM

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There are many ways to generate leads, and therefore sales, through content marketing, but there are just as many ways to lose customers as well. If you’ve put a lot of money and effort into one area of the marketing funnel, say top of funnel (TOFU) blog posts, but neglected the next steps of Evaluation and Conversion for potential customers, then your chances of turning leads into buyers are greatly reduced.

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Topics: Guide to Content Marketing, Generating & Nurturing Leads

Spotlight on Hubspot

Posted by Camille Storms on Thu, Apr 21, 2016 @ 11:50 AM

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Hubspot - a brand that has become synonymous with inbound marketing. Rather than push unwanted marketing messages out to an unsuspecting audience as most do now, inbound strategies focus on attracting the right type of prospects to you.

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Topics: Guide to Content Marketing

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