When it comes to creating content, you might think the more you put out into the Universe, the better. However, adding more content to outdated existing site architecture can actually confuse Google, making it harder to find and rank your content.
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Topics: Guide to Content Marketing, SEO Resources, Pillar pages
Think of your long term content plan as in investment in your future success - the more you create over time, the stronger your authority and relevance.
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Topics: Guide to Content Marketing, Content marketing, HubSpot
Let me set the scene. You’re sitting in a marketing meeting and someone mentions content marketing. It’s a phrase you’re familiar with but you’ve never quite gotten around to googling the exact definition. You nod along confidently as if you know what’s going on. It’s now 15 minutes later, your boss has gone through 11 PowerPoint slides on the new content marketing strategy and you’re feeling a little bit lost. If this scenario sounds even vaguely familiar then you’ve come to the right place.
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Topics: Guide to Content Marketing, Generating & Nurturing Leads, Digital Marketing Statistics, Entertainment, emotive marketing, human brands, content, ads, infographics, digital marketing, Content marketing, blogging, strategy, branding
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Topics: Guide to Content Marketing, Facebook, Content marketing, Facebook boost
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It may come as a surprise to some but LinkedIn is one of the most popular social platforms today, with over 250 million active users monthly, that shockingly doesn't add Snapchat filters to their photos or post about their beautifully decorated brunches. This makes LinkedIn a little fancier than its cousins, Facebook and Twitter, because of its noticeably more sophisticated and professional style.
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Topics: Guide to Content Marketing, Generating & Nurturing Leads, social media, digital marketing, Linkedin
HubSpot guest blogger - Anthony Hayde
Social media is a fantastic and (mostly) free channel to amplify your content, with billions of potential customers available almost 24/7. However, integrating social as part of your content strategy isn’t as simple as using a scattergun approach to hit everyone and anyone, with everything you’ve got.
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Topics: Social Media News & Strategies, Guide to Content Marketing, social media
The Political Arena
Marketers tend to avoid mixing politics and business in fear of backlash and alienating certain consumer segments, and that tightrope walk has been made trickier by social media marketing.
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Topics: Social Media News & Strategies, Guide to Content Marketing, Digital Marketing Statistics, Social Issues, social media, Facebook, Apocalypse, politics, polarisation, marketing
Blogging has come a long way. From the first blog published online in 1994, right up to the rise of blogging as a key marketing tool in 2017, it's clear the world loves to consume content online.
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Topics: Guide to Content Marketing, Digital Marketing Statistics
You’ve got your Company page up and running, sharing Updates you think are useful or insightful, but you aren’t getting much interaction from your followers.
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Topics: Social Media News & Strategies, Guide to Content Marketing
What do you think of when you read “influencer marketing”? For many people, it’s an Instagram model promoting a new piece of clothing or a skinny tea. But influencer marketing is so much more than that...and it’s not just for B2C companies.
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Topics: Online Advice, Guide to Content Marketing