Emotive Marketing: The Hidden Emotional Needs of Consumers

Posted by Camille Storms on Tue, Mar 01, 2016 @ 10:14 AM

margin emotive blog

Read time: 4 - 5 minutes

This month, we take a closer look at Emotive Marketing and what it can mean for your business, product and/or service.

People generally make decisions emotionally and then rationalise them logically after, so that means Emotive Marketing affects people at a hidden, subconscious level. 

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Topics: Online Advice, Guide to Content Marketing

How to craft great content for your brand online

Posted by David Murton on Thu, Feb 18, 2016 @ 11:31 AM

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Read time: 4 - 5 minutes

Creating great content online can be a challenge, especially when you need to do so on a regular basis. Unlike other marketing channels, your online presence is something you need to constantly nurture and utilise to attract your ideal audience. If you do find it challenging to create effective content or are stuck on how to map out a constant flow of digital content, this blog offers you a few ideas that should help.

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Topics: Social Media News & Strategies, Online Advice, Guide to Content Marketing

Formulating a content marketing strategy for the New Year

Posted by Camille Storms on Tue, Dec 29, 2015 @ 10:48 AM

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2015 is almost coming to end and after taking our long-awaited and well-deserved breaks we are able to begin 2016 with a renewed sense of vigour and drive. So what better time to prepare your content marketing strategy for the year? If your goals are to build more customer relationships, encourage actions and build your brand identity this New Year, then having a content strategy is imperative.

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Topics: Guide to Content Marketing

4 tips for writing more engaging blogs

Posted by David Murton on Mon, Dec 14, 2015 @ 12:28 PM

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Read time: 2 - 3 minutes

When it comes to blogging, you want to be putting up content that offers true value to your readers. Be it updates pertaining to your industry or more educational pieces that actively help your readers, a good blog can do wonders for your website. But to ensure readers remain engaged with your writing, there a few simple tips worth keeping in mind, from the value of emotive language to simply avoiding industry jargon.

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Topics: Guide to Content Marketing

3 inspiring entrepreneurs who spoke at the Creative3 Forum

Posted by Cecilie Berger on Mon, Sep 28, 2015 @ 10:04 AM

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The other week, I attended the annual entrepreneur event for creatives, the Creative3 Forum. When I arrived I could feel the creativity, with the mix of ambitious start-ups, ridiculously successful entrepreneurs and aspiring students (which was my place); all with the one wish of doing something new, innovative and amazing.

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Topics: Gaming, Guide to Content Marketing, Technology

Interview with David Murton, Lead Copywriter at Margin Media

Posted by Rachel Lee on Mon, Aug 31, 2015 @ 02:50 PM

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With Content Marketing Month almost at a close, I spoke to Margin Media's very own Lead Copywriter, David Murton. Here's what he had to say about content marketing and the variety of challenges and opportunities it presents.

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Topics: Guide to Content Marketing

Why you should conduct a content audit on your blog

Posted by David Murton on Tue, Aug 25, 2015 @ 11:36 AM

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How is your blog performing and what can you do to improve it?

One of the best ways of answering both of the above questions is to conduct a content audit on your blog. While it may not be the most appealing task out there, it is worth every second of your time. In this blog, I will be running you through the most important things you need to account for when it comes to auditing the content contained in your blog.

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Topics: Guide to Content Marketing

4 ways to measure content marketing success

Posted by Rachel Lee on Mon, Aug 24, 2015 @ 11:44 AM

ContentMarketingSuccess

So, you’ve taken the time to curate great content for your website. How well are your content marketing efforts working for you? In this blog post, we’ll go through four simple ways of measuring content marketing success.

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Topics: Guide to Content Marketing

5 effective content types for blog posts

Posted by Rachel Lee on Tue, Aug 18, 2015 @ 10:30 AM

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You’ve very likely heard the oft-chanted mantra that 'Content is king'. But what type of content is king? Is it always textual? Thankfully, the answer is no. There are different content types that can get the job of communicating a message to your readers done as well as text-dominant blog posts. We’ll show you five types to add some variety to your typical text and image blog post.

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Topics: Guide to Content Marketing

5 ways to increase website traffic and leads

Posted by Rachel Lee on Mon, Aug 17, 2015 @ 02:10 PM

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Businesses are always looking to attract visitors to their website in the hope of generating leads that will ultimately convert into a profitable customer base. In this post, we share 5 ways of increasing website traffic and leads to your website.

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Topics: Social Media News & Strategies, Guide to Content Marketing, SEO Resources

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