Instagram has become one of the most popular and influential social media platforms in the world, and having a presence on Instagram is a great way to get your business noticed. Here are our three best tips for growing your following!
According to the ABS, there’s an estimated 9 million Aussie users on Instagram every month. This means that like many Australians, one of the first things you do for the day is probably to check what’s new on your feed.
The app isn’t totally restricted to selfies and well curated avo on toast shots; if you’re looking for business inspiration, there’s plenty of places to look. We’ve narrowed down a list of the top 5 Australian startups who are killing the Instagram game right now, so you can figure out the best way to market your business on the app.
With over 1 billion users, it’s no secret that Instagram has become a mecca for brands and business who want to showcase their services and products online. Instagram launched its first shopping feature in February, allowing profiles to directly tag products for sale in posts. Following the success of this feature, Instagram has changed the game again by rolling out shoppable Instagram stories, as well as testing a dedicated shopping tab on the explore page for select users. These features could be a total game changer for your business - if you know how to use them. Read on to get the low down on the new Instagram features so you can use them to your advantage.
Stop creating generic Instagram stories and start creating stories that reflect your brand!
If you are a frequent reader of our blog (welcome back), you have probably heard us mention many times before that video is the most powerful content at the moment. The stats are in and it is clearer than ever that consumers love to watch videos. They are informational and can give more of an insight into a brand than what a photo typically can.
Social marketers have for years understood the importance of scheduling posts to most effectively generate leads, but one platform refused to get on board. That was until February when various third party scheduling apps announced that direct publishing was now available on Instagram.
When emojis first broke onto the scene in 2010, business professionals had one of two reactions. Either they took no notice of the messaging update or they had an instant loathe for the little yellow smileys.
Whatever their reaction, it’s impossible to deny that emojis have now become part of our cultural dialect and their integration into today’s communication practises has been unheralded.
When Instagram announced last year that they would be rolling-out shoppable organic posts for a select number of businesses in the US, few Australian retailers took notice. Now that the facebook-owned image and video app’s shoppable feature has finally hit our shores, it’s time businesses prepped their pages for the social shopper.
If you are unaware, and if you are you have been missing out, there is a large dog community on Instagram. There are thousands of accounts made by pet owners dedicated to their best friend.