We upgrade our car, house and maybe even our significant other… so why not upgrade our website too. It is hard letting go of something you’ve known, loved and depended on for a long time but trust us, you’ll be better off for it.
Just for clarification, we are talking about your website design, not your significant other.
Topics: Online Advice, Desktop & Mobile Website Design, Technology, marketing, digital marketing
Social marketers have for years understood the importance of scheduling posts to most effectively generate leads, but one platform refused to get on board. That was until February when various third party scheduling apps announced that direct publishing was now available on Instagram.
Topics: Online Advice, Business News, Advertising Tips, Reach, Instagram
When emojis first broke onto the scene in 2010, business professionals had one of two reactions. Either they took no notice of the messaging update or they had an instant loathe for the little yellow smileys.
Whatever their reaction, it’s impossible to deny that emojis have now become part of our cultural dialect and their integration into today’s communication practises has been unheralded.
Topics: Social Media News & Strategies, Online Advice, Technology, Apps, Evolution of Brands, social media, Instagram, customer interaction, twitter
With 3 million active accounts in Australia, Twitter has become a great platform for customer engagement. Customers love interacting with brands they like, and really appreciate a response when they complain, with 96% of users being more likely to buy again after a good customer service experience on Twitter.
Topics: Online Advice, social media, customer interaction, twitter, customer service
It’s no secret that social media dictates the way consumers interact with businesses today. Now more than ever, we view a company’s social media page as an online customer service forum, a chance for marketers to build positive relationships and boost awareness.
Topics: Social Media News & Strategies, Online Advice, Advertising Tips, social media, customer interaction
David Ramos/Getty Images
#DeleteFacebook. The hashtag has gone viral on Twitter, with growing numbers deleting their Facebook accounts in response to the Cambridge Analytica data breach. For many, it has been a wake-up call about the amount of personal data they have shared online (unknowingly or not) and the ease of that data being misused and manipulated.
Topics: Social Media News & Strategies, Online Advice, Social Issues, Apps
Cyber security is a growing issue. As more and more people share their lives (and their information) online, there is the greater potential for someone to misuse that information.
Topics: Online Advice
As businesses get more complex and multifaceted, the need for segmented marketing grows. When a company offers varying products or services, represents multiples brands, or has diverse buyer personas, there is a great need to segment social media efforts.
Automated marketing is changing the way businesses attract and communicate with customers, and it’s making personalised marketing a lot easier for eCommerce companies.
Just like Google, YouTube videos are ranked in search results by an algorithm. For some time, the metric for their algorithm was the total number of views a video had (ie. the more views, the higher the video would rank). But now that’s not the case.