Search Engine Optimization is a strategy utilised in digital marketing to rank your page as highly as possible in search engines. Basically, you’re trying to be best mates with Google. Off-page SEO relates to external factors such as social media attention and other websites providing links to your page. On-page SEO factors are those which are directly related to your individual pages- and which we have more control over. Below are 3 of the main ways in which we can optimise our websites using on-page SEO:
SEO can seem like a mystery, particularly for small-business owners trying to optimise their digital presence. There are a few key things that matter for small-business websites in regards to their SEO.
We’ve all seen the awkward video of Mark Zuckerberg using his AI assistant Jarvis. Despite being hard to watch, it does illustrate how far voice recognition technology has come, and how far it can go.
For many, local SEO results can make or break a business. Online searches including “near me” have grown rapidly every year since 2011, with people’s proximity to a business playing a big role in their decision making process.
Topics: SEO Resources
The world is turning to mobile and customers are more self-educated than ever before. For B2B companies, it can be difficult to know how to market themselves in the ever-changing tech world. Traditional forms of marketing are on their way out and more and more businesses are turning to inbound marketing.
We’ve all heard the phrase “content is king” but does that mean you have to create brand new content every day?
The time it takes your website to load could be playing a big part in where you’re ranking on Google’s search results. They announced all the way back in 2010 that they would be including site speed as a signal in their search algorithms for desktop and mobile, but how they actually measure it and how it affects your website is still a little hazy.
Topics: SEO Resources
It may seem really simple, but there are several different and very important things happening when you make a Google search. We wanted to break down the actual process behind its web searches to help you better understand how to build your exposure and SEO on the world’s largest search engine.
Did you miss part 1? You can read it by clicking here.
For part 2, I'll be taking you through three other simple measures you can take to optimise your Twitter presence for search - both in reference to Twitter search and Google search results. So without further ado, let's jump straight into it.