Australian Internet and Social Media Statistics November 2018

Posted by Jessica McKenna on Mon, Dec 03, 2018 @ 03:33 PM

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In the world of Social Media there is always new technology features and news; November is no exceptions. Instagram rolled out their new feature 'Your Activity' to track your app usage, Facebook updated Messenger to allow users to delete sent messages and Amazon re-opened it's entire store for Aussies. 

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Topics: Social Media News & Strategies, Digital Marketing Statistics, digital marketing

Marketing To Millennials - From A Millennial

Posted by Jessica McKenna on Tue, Nov 20, 2018 @ 02:15 PM

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Hi, I’m Jess, I’m 24 and I am what's known as a millennial.

Speaking for my fellow millennials; we are a socially-conscious, open-minded and a widely diverse generation. On the other hand, if you were to ask my parents or grandparents, they would instead say we are “lazy, entitled, and shallow”. 

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Topics: Millennial, social media, Social Media News & Strategies

How Australians Use Instagram (2018)

Posted by Jessica McKenna on Tue, Nov 06, 2018 @ 01:08 PM

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Now boasting over a cool BILLION monthly active users worldwide, Instagram has become one of the most successful social networks. 

In Australia, how many of us exactly are active Grammers? Whether personal or professional, in today's article, I take a look at a new series of Australian-based Instagram statistics to get to the bottom of how we're using the social platform in 2018. 

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Topics: Social Media News & Strategies

Australian Internet and Social Media Statistics October 2018

Posted by Steffen Wikhaug on Tue, Nov 06, 2018 @ 11:08 AM

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Both WhatsApp and Snapchat made big leaps in number of users in Australia this October. With new iPhones released to the market, the marketshare of both iOS and the Safari web browser increased.

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Topics: Social Media News & Strategies, Digital Marketing Statistics, digital marketing

A Quick Guide to Using Facebook Messenger Ads for Your Business

Posted by Sarah Phipps on Wed, Oct 24, 2018 @ 09:04 AM

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We all know that customer support is changing, and using Facebook Messenger as a marketing tool is a natural progression in the world of digital. When used correctly, Facebook Messenger is a tool that can be used to harness the full marketing potential of your business.

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Topics: facebook messenger, Social Media News & Strategies, Generating & Nurturing Leads

3 Ways To Use Instagram Stories for B2B Lead Generation

Posted by Sarah Phipps on Fri, Oct 19, 2018 @ 11:59 AM

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With over 400 million people using Instagram Stories every day, there’s no denying that there's a large opportunity to reach potential clients within the platform. Instagram Stories create an incredibly versatile platform for sharing and amplifying content. 

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Topics: b2b, Social Media News & Strategies

3 Extremely Important Uses For The Facebook Pixel

Posted by Sarah Phipps on Wed, Sep 12, 2018 @ 03:05 PM

 

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The Facebook Pixel is the way of the future, shaping the way we optimise our social ads. Like a digital super sleuth, it inconspicuously observes our online behaviour, taking notes for future reference (or in this case, future ads).

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Topics: facebook pixel, social media, Social Media News & Strategies, Facebook, digital marketing, Advertising Tips, facebook ads

Australian Internet and Social Media Statistics August 2018

Posted by Sarah Phipps on Thu, Sep 06, 2018 @ 09:30 AM

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It’s been an interesting month. Facebook continues to run televised ads on its privacy commitments in the wake of user concerns and an increase in account deletion. Meanwhile, Snapchat’s Australian user count has risen after the roll out of new features. 

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Topics: Social Media News & Strategies, Digital Marketing Statistics, digital marketing

3 Ways Your Business Can Implement a Strong IRM Strategy

Posted by Sarah Phipps on Tue, Aug 28, 2018 @ 01:04 PM

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Influencer Relationship Management (IRM) draws its roots from Customer Relationship Management (CRM). If CRM is the way businesses create positive relationships with their customers, then IRM is the way in which these companies foster positive relationships with social media influencers. Basically, it covers anything necessary to maintain positive and strong relationships between businesses and their influencers.

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Topics: Social Media News & Strategies, social media

How To Deal With Negative Facebook Reviews

Posted by Jessica McKenna on Thu, Aug 23, 2018 @ 12:16 PM

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The Internet is a vast and wonderful space where you can expose your business to the world and connect freely with your customers in just one click. It is also a space that can sometimes recruit trolls, negative comments and reviews, also in just one click.

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Topics: Facebook, digital marketing, Social Issues, Social Media News & Strategies

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