4 Tips to Boost Your Customer Engagement on Social Media

Posted by Nick Hall on Sun, Apr 15, 2018 @ 11:10 AM

boost customer engagement

It’s no secret that social media dictates the way consumers interact with businesses today. Now more than ever, we view a company’s social media page as an online customer service forum, a chance for marketers to build positive relationships and boost awareness.

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Topics: Social Media News & Strategies, Online Advice, Advertising Tips, social media, customer interaction

5 Strategies to Survive the Facebook Apocalypse

Posted by Joseph D. Coleman on Wed, Apr 11, 2018 @ 03:43 PM

Margin blog 2

A Survival Guide

As we have mentioned before, the Facebook Apocalypse is upon us. Another algorithm has been introduced that will prioritise content from friends and family while professional publishes will be pushed to the sidelines.

Your organic reach may begin to decline, but not to worry! Below we have prepared five simple social media marketing strategies to help navigate the End Times.

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Topics: Social Media News & Strategies, social media, Facebook, Reach, Apocalypse

The Facebook Apocalypse: New Algorithm and New Challenges

Posted by Joseph D. Coleman on Mon, Apr 09, 2018 @ 09:30 AM

Facebook algorithm challenges

It seems bleak for social publishers on Facebook. In January, Facebook announced drastic changes to its news feed algorithm, prioritising content from friends and family. This was done in response to fake news and poor-quality content populating the social media juggernaut. 

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Topics: Social Media News & Strategies, Facebook, Reach, Algorithm, Apocalypse

The Most Influential Dogs On Instagram

Posted by Rachael Fenton on Sun, Apr 08, 2018 @ 02:00 PM

dogwithphone

If you are unaware, and if you are you have been missing out, there is a large dog community on Instagram. There are thousands of accounts made by pet owners dedicated to their best friend.

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Topics: Social Media News & Strategies, Entertainment, Social Issues, social media, Instagram

The Polarisation of Social Media: Should Marketing Get Political?

Posted by Joseph D. Coleman on Sat, Apr 07, 2018 @ 08:30 AM

Margin blog 3

The Political Arena

Marketers tend to avoid mixing politics and business in fear of backlash and alienating certain consumer segments, and that tightrope walk has been made trickier by social media marketing.

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Topics: Social Media News & Strategies, Guide to Content Marketing, Digital Marketing Statistics, Social Issues, social media, Facebook, Apocalypse, politics, polarisation, marketing

Australian Internet and Social Media Statistics (March 2018)

Posted by Rita Braby on Thu, Apr 05, 2018 @ 03:34 PM

Australian Internet Social Media Stats March

March was a tough month for Facebook. The biggest news story to rock the world of social media (as well as the world) was the Cambridge Analytica scandal.

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Topics: Social Media News & Strategies, Digital Marketing Statistics

What is Facebook “Jobs” and How Will It Affect the Way You Hire?

Posted by Nick Hall on Wed, Mar 28, 2018 @ 03:15 PM

facebook job search 

There’s no doubt Facebook has changed the way we engage with customers, but what about the way we hire? With over 65 million businesses on Facebook, it was only a matter of time before the social media giants unveiled a job search feature to match. Enter Facebook Jobs.

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Topics: Social Media News & Strategies, Business News, social media, Facebook

The Data Breach & Facebook Apps: 5 Steps to Protect Your Data

Posted by Rita Braby on Thu, Mar 22, 2018 @ 03:07 PM

Facebook apps data breachDavid Ramos/Getty Images

#DeleteFacebookThe hashtag has gone viral on Twitter, with growing numbers deleting their Facebook accounts in response to the Cambridge Analytica data breach. For many, it has been a wake-up call about the amount of personal data they have shared online (unknowingly or not) and the ease of that data being misused and manipulated.

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Topics: Social Media News & Strategies, Online Advice, Social Issues, Apps

Australian Internet and Social Media Statistics (February 2018)

Posted by Rita Braby on Tue, Mar 13, 2018 @ 10:37 AM
AustralianInternetSocialMediaStats-Feb01-v1

It’s been a busy start to the year, with big news stories (both good and bad) hitting the internet and social media world.

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Topics: Social Media News & Strategies, Digital Marketing Statistics, Apps

What Is Vero and Why Is It Suddenly Everywhere?

Posted by Rita Braby on Thu, Mar 01, 2018 @ 08:00 AM

Vero margin blog

Seemingly overnight, Vero began to flood the internet. While hundreds of thousands of people signed up to the social platform in a matter of days, others scrambled to keep up.

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Topics: Social Media News & Strategies, Apps

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