How to Avoid the Most Dangerous Facebook Trap

Posted by Steffen Wikhaug on Tue, Jun 18, 2019 @ 02:13 PM

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Facebook is constantly tweaking its algorithms. Recent changes to the news feed have created a serious trap that every business owner needs to be aware of!

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Topics: Social Media News & Strategies, social media marketing

Groups: The Future of Facebook Engagement

Posted by Steffen Wikhaug on Tue, May 14, 2019 @ 01:35 PM

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You don’t have to leave Facebook to create and foster organic engagement.

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Topics: Social Media News & Strategies, Facebook, engagement

Australian Internet and Social Media Statistics November 2018

Posted by Jessica McKenna on Mon, Dec 03, 2018 @ 03:33 PM

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In the world of Social Media there is always new technology features and news; November is no exceptions. Instagram rolled out their new feature 'Your Activity' to track your app usage, Facebook updated Messenger to allow users to delete sent messages and Amazon re-opened it's entire store for Aussies. 

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Topics: Social Media News & Strategies, Digital Marketing Statistics, digital marketing

Marketing To Millennials - From A Millennial

Posted by Jessica McKenna on Tue, Nov 20, 2018 @ 02:15 PM

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Hi, I’m Jess, I’m 24 and I am what's known as a millennial.

Speaking for my fellow millennials; we are a socially-conscious, open-minded and a widely diverse generation. On the other hand, if you were to ask my parents or grandparents, they would instead say we are “lazy, entitled, and shallow”. 

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Topics: Social Media News & Strategies, social media, Millennial

How Australians Use Instagram (2018)

Posted by Jessica McKenna on Tue, Nov 06, 2018 @ 01:08 PM

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Now boasting over a cool BILLION monthly active users worldwide, Instagram has become one of the most successful social networks. 

In Australia, how many of us exactly are active Grammers? Whether personal or professional, in today's article, I take a look at a new series of Australian-based Instagram statistics to get to the bottom of how we're using the social platform in 2018. 

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Topics: Social Media News & Strategies

Australian Internet and Social Media Statistics October 2018

Posted by Steffen Wikhaug on Tue, Nov 06, 2018 @ 11:08 AM

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Both WhatsApp and Snapchat made big leaps in number of users in Australia this October. With new iPhones released to the market, the marketshare of both iOS and the Safari web browser increased.

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Topics: Social Media News & Strategies, Digital Marketing Statistics, digital marketing

A Quick Guide to Using Facebook Messenger Ads for Your Business

Posted by Sarah Phipps on Wed, Oct 24, 2018 @ 09:04 AM

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We all know that customer support is changing, and using Facebook Messenger as a marketing tool is a natural progression in the world of digital. When used correctly, Facebook Messenger is a tool that can be used to harness the full marketing potential of your business.

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Topics: Social Media News & Strategies, Generating & Nurturing Leads, facebook messenger

3 Ways To Use Instagram Stories for B2B Lead Generation

Posted by Sarah Phipps on Fri, Oct 19, 2018 @ 11:59 AM

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With over 400 million people using Instagram Stories every day, there’s no denying that there's a large opportunity to reach potential clients within the platform. Instagram Stories create an incredibly versatile platform for sharing and amplifying content. 

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Topics: Social Media News & Strategies, b2b

3 Extremely Important Uses For The Facebook Pixel

Posted by Sarah Phipps on Wed, Sep 12, 2018 @ 03:05 PM

 

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The Facebook Pixel is the way of the future, shaping the way we optimise our social ads. Like a digital super sleuth, it inconspicuously observes our online behaviour, taking notes for future reference (or in this case, future ads).

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Topics: Social Media News & Strategies, Advertising Tips, social media, Facebook, digital marketing, facebook ads, facebook pixel

Australian Internet and Social Media Statistics August 2018

Posted by Sarah Phipps on Thu, Sep 06, 2018 @ 09:30 AM

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It’s been an interesting month. Facebook continues to run televised ads on its privacy commitments in the wake of user concerns and an increase in account deletion. Meanwhile, Snapchat’s Australian user count has risen after the roll out of new features. 

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Topics: Social Media News & Strategies, Digital Marketing Statistics, digital marketing

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