Pinterest for Business: How Can 'Promoted' Pins Benefit You?

Posted by Rachael Fenton on Tue, May 29, 2018 @ 10:31 AM

MM pinterest blog

Facebook, Twitter and Instagram are marketers most loved platforms. Pinterest often gets forgotten when it comes to digital marketing potential. However, with the recent introduction of a 'Promote' button to pins on business accounts in five different countries - including Australia - the list of reasons to advertise on Pinterest is expanding.

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Topics: Social Media News & Strategies, digital marketing, pinterest

5 Key Steps to Integrate Social Media Into Your Content Strategy

Posted by Anthony Hayde - HubSpot on Mon, May 14, 2018 @ 04:12 PM

Margin strategy blog

HubSpot guest blogger - Anthony Hayde

Social media is a fantastic and (mostly) free channel to amplify your content, with billions of potential customers available almost 24/7. However, integrating social as part of your content strategy isn’t as simple as using a scattergun approach to hit everyone and anyone, with everything you’ve got.

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Topics: Social Media News & Strategies, Guide to Content Marketing, social media

Emoji Etiquette: How Your Business Could Boost Engagement With Emoticons

Posted by Nick Hall on Thu, May 10, 2018 @ 10:24 AM

emoji for business

When emojis first broke onto the scene in 2010, business professionals had one of two reactions. Either they took no notice of the messaging update or they had an instant loathe for the little yellow smileys.

Whatever their reaction, it’s impossible to deny that emojis have now become part of our cultural dialect and their integration into today’s communication practises has been unheralded.

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Topics: Social Media News & Strategies, Online Advice, Technology, Apps, Evolution of Brands, social media, Instagram, customer interaction, twitter

4 Tips to Boost Your Customer Engagement on Social Media

Posted by Nick Hall on Sun, Apr 15, 2018 @ 11:10 AM

boost customer engagement

It’s no secret that social media dictates the way consumers interact with businesses today. Now more than ever, we view a company’s social media page as an online customer service forum, a chance for marketers to build positive relationships and boost awareness.

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Topics: Social Media News & Strategies, Online Advice, Advertising Tips, social media, customer interaction

5 Strategies to Survive the Facebook Apocalypse

Posted by Joseph D. Coleman on Wed, Apr 11, 2018 @ 03:43 PM

Margin blog 2

A Survival Guide

As we have mentioned before, the Facebook Apocalypse is upon us. Another algorithm has been introduced that will prioritise content from friends and family while professional publishes will be pushed to the sidelines.

Your organic reach may begin to decline, but not to worry! Below we have prepared five simple social media marketing strategies to help navigate the End Times.

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Topics: Social Media News & Strategies, social media, Facebook, Reach, Apocalypse

The Facebook Apocalypse: New Algorithm and New Challenges

Posted by Joseph D. Coleman on Mon, Apr 09, 2018 @ 09:30 AM

Facebook algorithm challenges

Image via. Thought Catalog

It seems bleak for social publishers on Facebook. In January, Facebook announced drastic changes to its news feed algorithm, prioritising content from friends and family. This was done in response to fake news and poor-quality content populating the social media juggernaut. 

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Topics: Social Media News & Strategies, Facebook, Reach, Algorithm, Apocalypse

The Most Influential Dogs On Instagram

Posted by Rachael Fenton on Sun, Apr 08, 2018 @ 02:00 PM

dogwithphone

If you are unaware, and if you are you have been missing out, there is a large dog community on Instagram. There are thousands of accounts made by pet owners dedicated to their best friend.

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Topics: Social Media News & Strategies, Entertainment, Social Issues, social media, Instagram

The Polarisation of Social Media: Should Marketing Get Political?

Posted by Joseph D. Coleman on Sat, Apr 07, 2018 @ 08:30 AM

Margin blog 3

The Political Arena

Marketers tend to avoid mixing politics and business in fear of backlash and alienating certain consumer segments, and that tightrope walk has been made trickier by social media marketing.

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Topics: Social Media News & Strategies, Guide to Content Marketing, Digital Marketing Statistics, Social Issues, social media, Facebook, Apocalypse, politics, polarisation, marketing

Australian Internet and Social Media Statistics (March 2018)

Posted by Rita Braby on Thu, Apr 05, 2018 @ 03:34 PM

Australian Internet Social Media Stats March

March was a tough month for Facebook. The biggest news story to rock the world of social media (as well as the world) was the Cambridge Analytica scandal.

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Topics: Social Media News & Strategies, Digital Marketing Statistics

What is Facebook “Jobs” and How Will It Affect the Way You Hire?

Posted by Nick Hall on Wed, Mar 28, 2018 @ 03:15 PM

facebook job search 

There’s no doubt Facebook has changed the way we engage with customers, but what about the way we hire? With over 65 million businesses on Facebook, it was only a matter of time before the social media giants unveiled a job search feature to match. Enter Facebook Jobs.

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Topics: Social Media News & Strategies, Business News, social media, Facebook

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