Australian Internet and Social Media Statistics (February 2013)

Posted by David Murton on Fri, Mar 01, 2013 @ 09:38 AM

Welcome! In this post we look at the Australian Internet and Social Media Statistics, current as of February 28, 2013.


Internet and social media statistics relevant to Australia can be hard to find, so we're easing the effort by offering you helpful overviews regarding the growth (or fall) of key social media platforms and the state of internet usage in our country. All comparisons are based on statistics from the previous month.

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Australian Facebook Statistics

Total Users:
  • 11,677,680 (down 106,000)
Penetration of Population:
  • 54.28%
Gender Split (M/F):
  • 46%/54%
Largest Age Segment:
  • 25-34 (26.7%)
Average Time on Site (per visit):
  • 27 minutes 55 seconds
3 Most Liked Brands:
  1. Australia (1,258,514)
  2. Bubble O'Bill (1,054,300)
  3. Skittles (898,107)
Top 3 Places:
  1. Sydney Airport (41,389 likes & 616,267check-ins)
  2. Qantas Club (16,215 likes & 294,298 check-ins)
  3. MCG (110,849 likes & 285,639 check-ins)


Australian Twitter Statistics

Total Users: 2,200,000 (same as last month)
Average Time on Site (per visit): 9 minutes 30 seconds

Australian LinkedIn Statistics

Total Users: 2,400,000 (same as last month)
Average Time on Site (per visit): 7 minutes 30 seconds

Australian Social Media Statistics (Other)

Myspace: 310,000
Pinterest: 630,000
Tumblr: 2,800,000
Stumble Upon: 90,000
Google+: 340,000
Instagram: 1,101,667


Australian Internet Browsers (% Market Share)

Internet Explorer: 35.13%
Chrome: 27.05%
Firefox: 17.41%
Safari: 18.71%

Australian Search Engines (%Market Share)

Google:  92.11%
All the rest: 7.89%


Compare these statistics to January 2013


* Statistics are current at time of publishing
** Statistics sourced from:



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