Australian Internet and Social Media Statistics (September 2013)

Posted by David Murton on Tue, Oct 01, 2013 @ 09:02 AM

Welcome! In this post we look at the Australian Internet and Social Media Statistics, current as of the end of September, 2013.


Internet and social media statistics relevant to Australia can be hard to find, so we're easing the effort by offering you helpful overviews regarding the growth (or fall) of key social media platforms and the state of internet usage in our country. All comparisons are based on statistics from the previous month.

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Australian Facebook Statistics

Total Users:
  • 12,000,000 (same as last month)
Penetration of Population:
  • 53.76%
Gender Split (M/F):
  • 47%/53%
Largest Age Segment:
  • 25-34 (26%)
3 Most Liked Brands:
  1. Australia (1,305,499)
  2. Bubble O' Bill Ice Creams (1,055,658)
  3. Skittles (980,329)
Top 3 Places
  1. Sydney Airport (58,545 likes & 698,987 check-ins)
  2. MCG (127,881 likes & 342,581 check-ins)
  3. Brisbane Airport - Domestic Terminal (5,274 likes & 330,061 checkin-ins)


Australian Social Media Statistics (Other)

Twitter:  2,167,849 users
LinkedIn:  3,400,000 users
Google+:  75,000 users
Pinterest:  510,000 users
Tumblr:  4,200,000 users
Stumble Upon:  73,000 users
Myspace:  230,000 users
Instagram:  1,469,000 users


Australian Internet Browsers (% Market Share)

Internet Explorer: 34.52%
Chrome: 30.7%
Safari: 18.47%
Firefox: 14.6%

Australian Search Engines (% Market Share)

Google:  92.9%
All the rest: 7.1%


Mobile Operating Systems (% Market Share)

iOS: 65.69%
Android: 31.55%
All the rest: 2.76%


Mobile Browsers (% Market Share)

iPhone: 61.77%
Android: 23.99%
Chrome: 6.69%
All the rest: 7.55%


Mobile Internet vs Desktop Internet Usage

Desktop: 85.92%
Mobile: 14.08%


Compare these statistics to August 2013
Compare these statistics to July 2013
Compare these statistics to June 2013
Compare these statistics to May 2013
Compare these statistics to April 2013
Compare these statistics to March 2013
Compare these statistics to February 2013
Compare these statistics to January 2013


* Statistics are current at time of publishing
** Statistics sourced from:



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Topics: Digital Marketing Statistics

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