Editing copy boils down to two key things: recognizing weaknesses and knowing how to fix them. It’s a critical part of the writing process and yet, one that’s all too often overlooked. After all, if you don’t know that there’s an issue, to begin with, how can you fix it?
That's why, if you struggle with editing, you’re going to love this article …
Topics: Copywriting
Choosing the right online channels for marketing can be a real headache. Luckily for us, this guest blog by HubSpot's Vice President of Marketing, Meghan Keaney Anderson, will put you on the right path.
Topics: Social Media News & Strategies
Finding the right web design agency for your company can be difficult, but a great website can make or break your business!
Topics: Desktop & Mobile Website Design
HubSpot is a force of nature in the marketing world. Read this blog to learn what it is, what it does, and how it can help your business!
Topics: HubSpot
The thinking behind social media marketing is simple. Post content, build a following, increase your traffic and awareness, and increase your sales. Optimising for this chain reaction is the tricky part.
Topics: Social Media News & Strategies
What is a marketing retainer? How does it work? Why should you get one?
When it comes to digital marketing, we have the answers! Below is a list of questions frequently asked by various people, business owners and marketers. We have compiled this list based off of the questions that we are often asked by our clients and the questions that are commonly asked online and on social media.
Topics: Digital Marketing Statistics, Advertising Tips, Reach, Instagram, twitter, marketing, content, digital marketing, Content marketing, blog, blogging, electronic direct mail, seo, social media marketing, engagement, email marketing
Let me set the scene. You’re sitting in a marketing meeting and someone mentions content marketing. It’s a phrase you’re familiar with but you’ve never quite gotten around to googling the exact definition. You nod along confidently as if you know what’s going on. It’s now 15 minutes later, your boss has gone through 11 PowerPoint slides on the new content marketing strategy and you’re feeling a little bit lost. If this scenario sounds even vaguely familiar then you’ve come to the right place.
Topics: Guide to Content Marketing, Generating & Nurturing Leads, Digital Marketing Statistics, Entertainment, emotive marketing, human brands, content, ads, infographics, digital marketing, Content marketing, blogging, strategy, branding
We all know someone who rolls their eyes at the mention of the word ‘blogger’. A lot of people may be of the opinion that blogging is pointless or that they are above such a millennial-centric trend or some people might even think that writing blogs is easy and that anyone can do it. In actual fact, these assumptions couldn’t be further from the truth. HubSpot’s Ultimate List of Marketing Statistics for 2019 states that marketers who prioritise blogging are 13x more likely to have a positive ROI. However, blogging can be difficult, and almost no one gets it right the first time. Below are some common blogging mistakes that you should avoid:
Topics: Reach, marketing, content, Content marketing, blog, blogging, conversational marketing, strategy, branding, engagement
Hashtags have been around for a decade, but they’re only just getting started. Branded hashtags could be your company's key to the Holy Grail of social media marketing.
Topics: Social Media News & Strategies