From YouTube stars to YouTube ads, video marketing and online adverts can be used to promote just about any business, product or service. Below are 7 statistics that should inform and inspire your company’s very own YouTube marketing strategy:
At this stage pretty much everyone knows what Facebook is and how to use it. However, what a lot of people may not know is how to use Facebook as a marketing tool for their business. Or maybe you’ve already started using Facebook to promote your business, but you just want to improve your strategy. Either way, you have come to the right place.
Would you be surprised to learn that the concept of reusing and repurposing can apply to your business’s marketing strategy?
In the age of hashtags, likes and tweets, it is easy to assume that email marketing has become a thing of the past.
Following on from our recent blog, ‘Groups: The Future of Facebook Engagement’, we will be taking a more in-depth look into the various ways that you can improve your Facebook group. Do you run a business and want to start a Facebook group? Does your business already have a Facebook group, but you are looking for ways to increase traffic and maximise engagement? Follow these 9 steps to create a successful and effective marketing tool in the form of a Facebook group:
From social media stories to the new Facebook algorithm – how do we keep up? As marketers we need to learn how to properly leverage all social platforms, as being active and engaging on social channels is absolutely vital to a brand's survival.
As of today, LinkedIn has a staggering 610 million users worldwide. That is over half a billion humans, comprising of the world’s most powerful CEO’s right down to eager students about to enter the workforce. But no matter what level of expertise or stage of your career, all LinkedIn users share a common value – which is to connect.
80% of LinkedIn users have influence over their companies' purchase decision, according to LinkedIn. It is an untapped goldmine for digital marketing.