From YouTube stars to YouTube ads, video marketing and online adverts can be used to promote just about any business, product or service. Below are 7 statistics that should inform and inspire your company’s very own YouTube marketing strategy:
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Topics: Digital Marketing Statistics, Entertainment, Reach, marketing, human brands, youtube, content, ads, advertising, digital marketing, Content marketing, strategy
At this stage pretty much everyone knows what Facebook is and how to use it. However, what a lot of people may not know is how to use Facebook as a marketing tool for their business. Or maybe you’ve already started using Facebook to promote your business, but you just want to improve your strategy. Either way, you have come to the right place.
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Topics: Generating & Nurturing Leads, social media, Facebook, customer interaction, marketing, Content marketing, strategy, social media marketing, voice, engagement, Facebook audiences
Would you be surprised to learn that the concept of reusing and repurposing can apply to your business’s marketing strategy?
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Topics: Facebook, facebook ads, retargeting, email marketing, Facebook audiences
In the age of hashtags, likes and tweets, it is easy to assume that email marketing has become a thing of the past.
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Topics: Digital Marketing Statistics, customer interaction, marketing, digital marketing, EDM, strategy
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Following on from our recent blog, ‘Groups: The Future of Facebook Engagement’, we will be taking a more in-depth look into the various ways that you can improve your Facebook group. Do you run a business and want to start a Facebook group? Does your business already have a Facebook group, but you are looking for ways to increase traffic and maximise engagement? Follow these 9 steps to create a successful and effective marketing tool in the form of a Facebook group:
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Topics: Generating & Nurturing Leads, Public Relations, social media, Facebook, customer interaction, marketing, conversational marketing, social media marketing, engagement
You don’t have to leave Facebook to create and foster organic engagement.
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Topics: Social Media News & Strategies, Facebook, engagement
From social media stories to the new Facebook algorithm – how do we keep up? As marketers we need to learn how to properly leverage all social platforms, as being active and engaging on social channels is absolutely vital to a brand's survival.
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Topics: social media marketing, engagement
As of today, LinkedIn has a staggering 610 million users worldwide. That is over half a billion humans, comprising of the world’s most powerful CEO’s right down to eager students about to enter the workforce. But no matter what level of expertise or stage of your career, all LinkedIn users share a common value – which is to connect.
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80% of LinkedIn users have influence over their companies' purchase decision, according to LinkedIn. It is an untapped goldmine for digital marketing.
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Topics: Linkedin, social media marketing
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Topics: Guide to Content Marketing, Facebook, Content marketing, Facebook boost