In Australia, having a few beers after work on a Friday afternoon is an essential part of being an Aussie. Now it seems as year’s progress, YouTube is also viewed as an essential part of Australian culture.
With over 15 million Aussie's using YouTube as of May 2018, it is safe to say that this online video platform is the new norm.
It’s been a busy few months in the world of social media and apps. Facebook stock continues to fall after the Cambridge Analytica scandal back in March, and Instagram launched the game changing (or so it thinks) IGTV, hoping to compete against YouTube’s long form video content.
Topics: Digital Marketing Statistics, Apps
Even though we live in a digital era, communicating through screens, we like to know there’s a human behind it all – one with thoughts, feelings and personality. It’s therefore vital that you express your personal brand identity to your consumers in everything you do.
Explainer videos come in handy, especially for startup companies who often come up with niche products with unique features. And If you’re working on a startup, you should give explainer videos a shot. Even if you think your product isn’t cool enough – you may be surprised by how many people will be interested in it.
Topics: infographics
In 2017 we saw major advertiser departures from YouTube with companies like Amazon and Coca-Cola pulling ads from the platform after finding their content linked with terrorist and hate speech content.
Topics: Advertising Tips, Algorithm, adpocalypse, youtube, content
Social marketers have for years understood the importance of scheduling posts to most effectively generate leads, but one platform refused to get on board. That was until February when various third party scheduling apps announced that direct publishing was now available on Instagram.
Topics: Online Advice, Business News, Advertising Tips, Reach, Instagram
Facebook, Twitter and Instagram are marketers most loved platforms. Pinterest often gets forgotten when it comes to digital marketing potential. However, with the recent introduction of a 'Promote' button to pins on business accounts in five different countries - including Australia - the list of reasons to advertise on Pinterest is expanding.
Topics: Social Media News & Strategies, digital marketing, pinterest
Over the past few weeks, you may have heard some buzz about the General Data Protection Regulation (GDPR) but with its implementation fast approaching, now is the time to get acquainted with the European Union regulation.
HubSpot guest blogger - Anthony Hayde
Social media is a fantastic and (mostly) free channel to amplify your content, with billions of potential customers available almost 24/7. However, integrating social as part of your content strategy isn’t as simple as using a scattergun approach to hit everyone and anyone, with everything you’ve got.
Topics: Social Media News & Strategies, Guide to Content Marketing, social media
Topics: Technology, artificial Intelligence, google