Australian Internet and Social Media Statistics (August 2017)

Posted by Rita Braby on Fri, Sep 08, 2017 @ 12:03 PM

Australian internet and social media statistics

August saw some highs and a few lows in the world of social media. Snapchat still seems to be struggling to increase ad revenue, while also losing out to Instagram Stories for the largest daily usage numbers.

But it’s not all bad news, Pinterest users have a nice little update for viewing photo in their app.

Here’s what happened in August 2017:

  • Facebook announced it will soon be rolling out a change to its News Feed that will increase the distribution of links to faster loading web pages – including those that use its own Instant Article format. The change will also negatively impact Pages whose links load more slowly.

  • Snap appears to be struggling, as shares hit a record low last month. This happened just as news came out that Google offered to acquire the company in 2016 for 30 billion dollars. Maybe they should have said yes.

  • Instagram Stories turned 1 in August, but that wasn’t the only thing they had to celebrate - daily use of the feature officially surpassed Snapchat. Half of the businesses on Instagram produced a story in the last month.

  • Both Facebook and Instagram got redesigns for readability, with Facebook overhauling the design of the News Feed to make it more legible, clickable and commentable, while Instagram got a little redesign with comment reels now being threaded so you can have sub-conversations in public.

  • Pinterest users will be happy to know that they can now pinch and zoom in on photos in the app.

  • And rumours were confirmed that Instagram Stories will now be coming to the web.

Now, the stats...

Australian Digital Ad Spend 2017 

Predicted digital ad spend for 2017 $6.18 billion (AUD)
% of total media ad spend 54%

Australian Facebook Statistics

(Please note: With the statistics related to the 3 Most Liked Brands, we source this information from Socialbakers - based on Brands and Australian Facebook fans only. We then prioritise the Australian arms of a brand if a brand appears more than once in the top 3 - e.g. we show the numbers for the McDonald's Australia page, not the American McDonald's page. If ever you notice a sudden fluctuation in numbers or completely different brand pages in the top 3, keep in mind we're basing this simply off what Socialbakers reports at the time. These statistics are available to anyone with a Facebook account.)

Total Monthly Users: 17,000,000 (consistent)
Penetration of Population: 70% (based off the Australian Bureau of Statistics' latest population estimate: 24.6 million)
3 Most Liked Brands 1. McDonalds (1,280,054) ↑2,212

2. Coles (1,211,644↑4,985
3. Coca Cola Australia (1,124,651↑537


Australian Social Media Statistics (Other)

Twitter: 3,000,000 monthly users (consistent)
LinkedIn: 4,200,000 monthly users (consistent)
WhatsApp: 3,800,000 monthly users (↑300,000)
Snapchat: 4,000,000 DAILY users (consistent)
Instagram: 5,000,000 monthly users (consistent)
YouTube: 15,600,000 monthly visitors (↑100,000)


Australian Desktop Internet Browsers (% Market Share)

Chrome: 59.65% 
Safari: 11.13% 
Internet Explorer: 10.76% 
Firefox: 10.4% ↓
Edge: 6.23% 
Opera: 0.69% 


Australian Search Engines - All Devices: Desktop, Mobile, Tablet, Console (% Market Share)

Google: 94.2% ↑
All the rest: 5.8% ↓


Australian Mobile Operating Systems (% Market Share)

iOS: 55.51% 
Android: 42.59% 
Windows Phone: 0.5%
All the rest:

1.4% ↓


Australian Mobile Browsers (% Market Share)

Safari: 52.04% 
Chrome: 33.68% 
Samsung Internet:




All the rest: 4.65% ↓


Australian Desktop vs Mobile vs Tablet Usage (% Market Share)

Desktop: 52.4% 
Mobile: 36.6% 
Tablet 11.01% 

* Statistics are current at time of publishing
** Statistics sourced from:

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Topics: Social Media News & Strategies, Digital Marketing Statistics, Apps

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