Australian Internet and Social Media Statistics (February 2018)

Posted by Rita Braby on Tue, Mar 13, 2018 @ 10:37 AM

It’s been a busy start to the year, with big news stories (both good and bad) hitting the internet and social media world.

It’s been a rocky couple of months for Snapchat, which experienced a lot of backlash to their recent app redesign and also the Kylie Jenner debacle - when a tweet from the reality TV star seemingly lead to shares falling 8.5%, costing Snap $1.3 billion.

Here’s what else happened in February:

  • Instagram began testing a feature that will show users when someone else takes a screenshot of their story. Opinion is divided.

  • YouTube announced the roll-out of YouTube Go, their mobile app version of YouTube that was built for emerging markets, expanding it across approximately 130 countries. The app has features like offline viewing and nearby sharing.

  • Despite the backlash and negative feedback about the Snapchat redesign, it actually lead to an increase in app downloads as it inspired a new wave of users.

  • Facebook recently launched the controversial app Messenger Kids, which allows parents to control who their kids can talk to. Despite controversy, they announced the apps launch on Android in February.

  • Facebook’s recent algorithm updates have also been a hot topic, with many businesses and marketers complaining about being at a further disadvantage to get organic reach and impressions. Mashable spoke about the algorithm updates and the fact that it is already changing the news business.

Now, the stats...


Australian Facebook Statistics

(Please note: With the statistics related to the 3 Most Liked Brands, we source this information from Socialbakers - based on Brands and Australian Facebook fans only. We then prioritise the Australian arms of a brand if a brand appears more than once in the top 3 - e.g. we show the numbers for the McDonald's Australia page, not the American McDonald's page. If ever you notice a sudden fluctuation in numbers or completely different brand pages in the top 3, keep in mind we're basing this simply off what Socialbakers reports at the time. These statistics are available to anyone with a Facebook account.) 

Active Users: 15,000,000 (consistent)
Penetration of Population: 60% (based off the Australian Bureau of Statistics' latest population estimate: 24.6 million)
3 Most Liked Brands 1. McDonalds (1,301,963↑32,007

2. Coles (1,121,638↑18,002
3. Red Bull Australia (1,028,429↑4,280


Australian Social Media Statistics (Other)

Twitter: 3,000,000 monthly users (consistent)
LinkedIn: 4,200,000 monthly users (consistent)
WhatsApp: 5,000,000 monthly users (↑200,000)
Snapchat: 4,000,000 DAILY users (consistent)
Instagram: 9,000,000 monthly users (consistent)
YouTube: 15,000,000 monthly visitors (consistent)


Australian Desktop Internet Browsers (% Market Share)

Chrome: 63.38% 
Safari: 10.18% 
Firefox: 8.76% 
Internet Explorer: 8.76% ↓
Edge: 7.06% 
Opera: 0.80% 


Australian Search Engines - All Devices: Desktop, Mobile, Tablet, Console (% Market Share)

Google: 93.85% 
All the rest: 6.15% 


Australian Mobile Operating Systems (% Market Share)

iOS: 55.61% 
Android: 42.74% 
Windows Phone: 0.34% 
All the rest:



Australian Mobile Browsers (% Market Share)

Safari: 51.97% 
Chrome: 35.37% 
Samsung Internet:




All the rest: 5.05% 


Australian Desktop vs Mobile vs Tablet Usage (% Market Share)

Desktop: 50.74% 
Mobile: 38.86% 
Tablet 10.40% 

* Statistics are current at time of publishing

** Statistics sourced from: 


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Topics: Social Media News & Strategies, Digital Marketing Statistics, Apps

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