Australian Internet and Social Media Statistics (July 2018)

Posted by Rita Braby on Mon, Aug 06, 2018 @ 01:28 PM


It’s been a busy few months in the world of social media and apps. Facebook stock continues to fall after the Cambridge Analytica scandal back in March, and Instagram launched the game changing (or so it thinks) IGTV, hoping to compete against YouTube’s long form video content.

Here’s what happened in July:

  • App Annie released data on the iOS App Stores top apps of all time. They looked at the most downloaded apps between 2010 and now, as well as the ones that made the most money. Some of the findings aren’t very surprising, with Facebook and Google owned apps taking out the top 6 most downloaded apps worldwide. But in consumer spend, it was subscription based apps that turned over the most money - with Netflix, Spotify and Pandora taking out the top 3 spots.

  • Breaking down the numbers even more, Facebook announced that in June, 2.5 billion people worldwide used at least one of its apps: Facebook, Instagram, WhatsApp or Messenger. 
  • TechCrunch predicted that Facebook Stories ads will soon become “un-skippable” as Facebook struggles to monetise it at the same rate as the News Feed.
  • After the release of IGTV, Instagram clearly began worrying that it’s becoming a bit forgotten. The videos are not instantly visible in the Feed like Stories are, instead you have to click through to view the longer form video content. To keep IGTV top of mind (and feeds) Instagram began testing a carousel of IGTV videos in the main feed
  • Snapchat is also looking to change its approach, with the launch of the pilot “Storytellers”, which will connect advertisers to Snapchat’s top independent creators. It hopes to boost ad spend by doing this, but it won’t take a cut of deals it helps arrange.

Now, the stats...

Australian Facebook Statistics

(Please note: With the statistics related to the 3 Most Liked Brands, we source this information from Socialbakers - based on Brands and Australian Facebook fans only. We then prioritise the Australian arms of a brand if a brand appears more than once in the top 3 - e.g. we show the numbers for the McDonald's Australia page, not the American McDonald's page. If ever you notice a sudden fluctuation in numbers or completely different brand pages in the top 3, keep in mind we're basing this simply off what Socialbakers reports at the time. These statistics are available to anyone with a Facebook account.) 

Active Users: 15,000,000 (consistent)
Penetration of Population: 60% (based off the Australian Bureau of Statistics' latest population estimate: 24.6 million)
3 Most Liked Brands 1. McDonalds (1,301,963)

2. Coles (1,121,638)
3. Red Bull Australia (1,028,429)


Australian Social Media Statistics (Other)

Twitter: 4,700,000 monthly users ()
LinkedIn: 4,500,000 monthly users (↑)
WhatsApp: 6,000,000 monthly users ()
Snapchat: 6,300,000 DAILY users ()
Instagram: 9,000,000 monthly users (consistent)
YouTube: 15,000,000 monthly visitors (consistent)


Australian Desktop Internet Browsers (% Market Share)

Chrome: 65.97% 
Safari: 9.20% 
Firefox: 8.78% 
Internet Explorer: 7.30% ↓
Edge: 6.97% 
Opera: 0.84% 


Australian Search Engines - All Devices: Desktop, Mobile, Tablet, Console (% Market Share)

Google: 93.25% 
All the rest: 6.75% 


Australian Mobile Operating Systems (% Market Share)

iOS: 53.50% 
Android: 45% 
Windows Phone: 0.24% 
All the rest:



Australian Mobile Browsers (% Market Share)

Safari: 49.19% 
Chrome: 38.58% 
Samsung Internet:




All the rest: 5.20% 


Australian Desktop vs Mobile vs Tablet Usage (% Market Share)

Desktop: 51.60% 
Mobile: 38.19% 
Tablet 10.21% 

* Statistics are current at time of publishing

** Statistics sourced from:

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Topics: Digital Marketing Statistics, Apps

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