Australian Internet and Social Media Statistics (March 2018)

Posted by Rita Braby on Thu, Apr 05, 2018 @ 03:34 PM

Australian Internet Social Media Stats March

March was a tough month for Facebook. The biggest news story to rock the world of social media (as well as the world) was the Cambridge Analytica scandal.

You can read more about the Cambridge Analytica scandal here.

Apart from the rough month that Facebook had, there were many welcome updates to the likes of Instagram, Snapchat, and Pinterest.

Here’s what else happened in March:

  • In response to the data breach, Facebook began letting screening partners fact check photos and videos beyond news articles, and proactively review stories before Facebook asks them. Facebook is also now preemptively blocking the creation of millions of fake accounts per day.

  • Instagram has addressed the complaints about their feed algorithm and will now show more new posts and stop suddenly bumping you to the top of the feed while you’re scrolling. It won’t entirely go back to a reverse-chronological feed, but the move is sure to please all the die-hard Instagram users.

  • Pinterest announced that they will roll out their automated shopping feature to more marketers. The shopping ads automatically create promoted pins from an existing product feed for a retailer. That means it’s one less thing for retailers to worry about as they add more and more content to the service.

  • The Microsoft Pix app will make it easier for people to network and connect online and off. The app was initially created to take better photos of office documents, like post-its, whiteboards, and business cards. But now the app has integrated with LinkedIn, reading the information on business cards and adding the person as a new contact to your iPhone’s address book, as well as to your LinkedIn account.

  • Snapchat announced that it will now let users @-tag someone in a Story, creating a swipe up “more” option that shows the tagged person’s name, handle, Bitmoji, and an Add button so you can follow them too.


Now, the stats...

Australian Facebook Statistics

(Please note: With the statistics related to the 3 Most Liked Brands, we source this information from Socialbakers - based on Brands and Australian Facebook fans only. We then prioritise the Australian arms of a brand if a brand appears more than once in the top 3 - e.g. we show the numbers for the McDonald's Australia page, not the American McDonald's page. If ever you notice a sudden fluctuation in numbers or completely different brand pages in the top 3, keep in mind we're basing this simply off what Socialbakers reports at the time. These statistics are available to anyone with a Facebook account.)

Active Users: 15,000,000 (consistent)
Penetration of Population: 60% (based off the Australian Bureau of Statistics' latest population estimate: 24.6 million)
3 Most Liked Brands 1. McDonalds (1,301,963)

2. Coles (1,121,638)
3. Red Bull Australia (1,028,429)


Australian Social Media Statistics (Other)

Twitter: 3,000,000 monthly users (consistent)
LinkedIn: 4,300,000 monthly users (↑100,000)
WhatsApp: 5,000,000 monthly users (consistent)
Snapchat: 4,000,000 DAILY users (consistent)
Instagram: 9,000,000 monthly users (consistent)
YouTube: 15,000,000 monthly visitors (consistent)


Australian Desktop Internet Browsers (% Market Share)

Chrome: 64.25% 
Safari: 10.53% 
Firefox: 8.31% 
Internet Explorer: 8.10% ↓
Edge: 6.92% 
Opera: 0.76% 


Australian Search Engines - All Devices: Desktop, Mobile, Tablet, Console (% Market Share)

Google: 93.73% 
All the rest: 6.27% 


Australian Mobile Operating Systems (% Market Share)

iOS: 55.61%
Android: 42.51% 
Windows Phone: 0.31% 
All the rest:



Australian Mobile Browsers (% Market Share)

Safari: 51.62% 
Chrome: 35.82% 
Samsung Internet:




All the rest: 5.43% 


Australian Desktop vs Mobile vs Tablet Usage (% Market Share)

Desktop: 50.79% 
Mobile: 38.93% 
Tablet 10.29% 

* Statistics are current at time of publishing

** Statistics sourced from:


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Topics: Social Media News & Strategies, Digital Marketing Statistics

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