Australian Internet and Social Media Statistics (May 2017)

Posted by Rita Braby on Mon, Jun 19, 2017 @ 11:18 AM


The months have flown by and we already find ourselves halfway through 2017, which means winter in Australia and heaps of internet and social media news to share!

Here’s some of the social media update highlights from May:

  • Snapchat introduced custom stories, a feature that allows users to create a specialised group (and judgement free zone) to share content together from wherever they are.
  • Instagram introduced a new archive feature, which allows users to archive a post on their account without having to delete it entirely. The feature means that no one can see your photo, instead it will be saved to the users archive folder.
  • Instagram also updated their direct messages to now support web links and different photo orientations.
  • Twitter will now allow you to review Direct Messages received from people who you don’t follow before responding to them in a consolidated inbox, adopting a feature that Facebook has long used for its own messaging feature and app.
  • Facebook Messenger launched a new look interface focused on improving navigation. The update introduces new tabs to the top of Messenger’s main screen for moving between your messages, active contacts, and groups. In addition, the app will now push you to visit other areas by using a red dot on various sections and tabs to let you know when there’s activity.

Australian Facebook Statistics

(Please note: With the statistics related to the 3 Most Liked Brands, we source this information from Socialbakers - based on Brands and Australian Facebook fans only. We then prioritise the Australian arms of a brand if a brand appears more than once in the top 3 - e.g. we show the numbers for the McDonald's Australia page, not the American McDonald's page. If ever you notice a sudden fluctuation in numbers or completely different brand pages in the top 3, keep in mind we're basing this simply off what Socialbakers reports at the time. These statistics are available to anyone with a Facebook account.) 

Total Users: 17,000,000 (consistent)
Penetration of Population: 70% (based off the Australian Bureau of Statistics' latest population estimate: 24.4 million Australians)
3 Most Liked Brands 1. McDonalds (1,267,262) ↑8,912

2. Coles (1,060,059) ↓103,973
3. Red Bull (1,016,359)


Australian Social Media Statistics (Other)

Twitter: 3,000,000 monthly users (consistent)
LinkedIn: 4,000,000 monthly users (consistent)
WhatsApp: 3,100,000 monthly users (consistent)
Snapchat: 4,000,000 daily users (consistent)
Instagram: 5,000,000 monthly users (consistent)
YouTube: 15,300,000 monthly visitors (↑100,000)


Australian Desktop Internet Browsers (% Market Share)

Chrome: 59.9%
Firefox: 10.8%
Internet Explorer: 10.79%
Safari: 10.68%
Edge: 5.99%
Opera: 0.64%


Australian Search Engines - All Devices: Desktop, Mobile, Tablet, Console (% Market Share)

Google: 92.06%
All the rest: 7.94%


Australian Mobile Operating Systems (% Market Share)

iOS: 55.63%
Android: 38.66%
Windows Phone: 0.63%
All the rest:



Australian Mobile Browsers (% Market Share)

Safari: 52.43%
Chrome: 30.13%
Samsung Internet:




All the rest: 8.23%


Mobile Device Internet vs Desktop Internet Usage

Desktop: 53%
Mobile: 35.89%
Tablet 11.11%


* Statistics are current at time of publishing
** Statistics sourced from:


If you'd like to keep up-to-date on the latest marketing and tech news, be sure to subscribe to our blog via email. You can find the subscription box to the top-right or on the bottom of this page.



New Call-to-action

Topics: Social Media News & Strategies, Digital Marketing Statistics

Recent Posts