What happened across Australian internet and social media platforms in November 2019? Here's your update on the biggest changes and statistics for last month.
- To start, TikTok hit 1.5 billion downloads. The app, which follows closely in the footsteps of it's predecessor Vine (shut down permanently in 2016) also recently announced it was monetizing several features of the platform.
- What'sApp launched it's own "Business Catalogue", expanding the app into the realm of digital marketing and advertising. This means WhatsApp business users can now showcase their products or services in their own in-app digital store.
- The future is now! Facebook can now deliver ads that are dynamically tailored to each user based on their activities or preferences, all using machine learning! This will be done by using a a combination of data, signals, and insights from Facebook and its advertisers.
Now - to the stats!
Australian Facebook Statistics
(Please note: With the statistics related to the 3 Most Liked Brands, we source this information from Socialbakers - based on Brands and Australian Facebook fans only. We then prioritise the Australian arms of a brand if a brand appears more than once in the top 3 - e.g. we show the numbers for the McDonald's Australia page, not the American McDonald's page. If ever you notice a sudden fluctuation in numbers or completely different brand pages in the top 3, keep in mind we're basing this simply off what Socialbakers reports at the time. These statistics are available to anyone with a Facebook account.)
Active Users: 15,000,000 (consistent)
Penetration of Population: 60% (based off the Australian Bureau of Statistics' latest population estimate: 25 million)
3 Most Liked Brands
1. Nick Cheadle Fitness (1,755,311)
2. Coles (1,309,125)
3. Flight Centre Australia (1,203,997)
Australian Social Media Statistics (Other)
Twitter: 5,300,000 monthly users
LinkedIn: 5,500,000 monthly users
WhatsApp: 7,000,000 monthly users
Snapchat: 6,400,000 daily users (consistent)
Instagram: 9,000,000 monthly users (consistent)
YouTube: 15,000,000 monthly visitors (consistent)
Australian Desktop Internet Browsers (% Market Share)
Internet Explorer: 3.66%
Australian Search Engines - All Devices: Desktop, Mobile, Tablet, Console (% Market Share)
All the rest: 22.02%
Australian Mobile Operating Systems (% Market Share)
All the rest: 1.28%
Australian Mobile Browsers (% Market Share)
Samsung Internet: 6.33%
All the rest: 10.22%
Australian Desktop vs Mobile vs Tablet Usage (% Market Share)
* Statistics are current at time of publishing
** Statistics sourced from: