Australian Internet and Social Media Statistics (September 2017)

Posted by Rita Braby on Wed, Oct 11, 2017 @ 02:23 PM


September saw some big launches and social media updates. The biggest news for iPhone fanatics was the reveal of the iPhone X.

But social also saw some shifts, with Messenger’s Day feature clocking up 70 million daily users. Who would have guessed? And Twitter announcing they’re changing their character limit...or are they?

Here’s what happened in September 2017:

  • One of the biggest news stories from the month was the launch of the 10th Anniversary Apple iPhone X, as well the iPhone 8 and 8 Plus. You can find out all about them here.

  • The Messenger Day feature now has 70 million daily users posting and viewing photos and video slideshows six months after launch. This follows even more big wins for Messenger, which now has 1.3 billion monthly users, up from 1.2 billion in April and 1 billion in July 2016.

  • WhatsApp has signalled that it’s preparing to finally monetise, and its first move follows the same strategy as Facebook Messenger. TechCrunch discovered code in Facebook’s ad manager that lets businesses buy ads with the call to action “Send WhatsApp Message.” Find out more here.

  • As part of the iPhone X launch, it was revealed that the phone would come with Facial Recognition technology to unlock the phone. Facebook revealed they also have their own version of Apple’s Face ID. If you get locked out of your Facebook account, the company is testing a way to regain access by using your face to verify your identity.

  • Twitter is trialling expanding their character limit from 140 to 280 in select languages, including English.

  • Instagram launched a feature that allows users to choose who can comment on their posts. Find out more about the feature here.

Now, the stats...


Australian Facebook Statistics

(Please note: With the statistics related to the 3 Most Liked Brands, we source this information from Socialbakers - based on Brands and Australian Facebook fans only. We then prioritise the Australian arms of a brand if a brand appears more than once in the top 3 - e.g. we show the numbers for the McDonald's Australia page, not the American McDonald's page. If ever you notice a sudden fluctuation in numbers or completely different brand pages in the top 3, keep in mind we're basing this simply off what Socialbakers reports at the time. These statistics are available to anyone with a Facebook account.)

Total Monthly Users: 17,000,000 (consistent)
Penetration of Population: 70% (based off the Australian Bureau of Statistics' latest population estimate: 24.6 million)
3 Most Liked Brands 1. McDonalds (1,269,898) ↓10,156

2. Coles (1,094,227↓117,417
3. Red Bull Australia (1,019,598↑537


Australian Social Media Statistics (Other)

Twitter: 3,000,000 monthly users (consistent)
LinkedIn: 4,200,000 monthly users (consistent)
WhatsApp: 4,800,000 monthly users (↑1,000,000)
Snapchat: 4,000,000 DAILY users (consistent)
Instagram: 5,000,000 monthly users (consistent)
YouTube: 15,700,000 monthly visitors (↑100,000)


Australian Desktop Internet Browsers (% Market Share)

Chrome: 60.58% 
Safari: 10.73% 
Firefox: 10.39% 
Internet Explorer: 9.68% ↓
Edge: 6.81% 
Opera: 0.71% 


Australian Search Engines - All Devices: Desktop, Mobile, Tablet, Console (% Market Share)

Google: 93.95% 
All the rest: 6.05% 


Australian Mobile Operating Systems (% Market Share)

iOS: 55.41% 
Android: 42.28% 
Windows Phone: 0.46% 
All the rest:



Australian Mobile Browsers (% Market Share)

Safari: 52.08% 
Chrome: 33.39% 
Samsung Internet:




All the rest: 5.14% 


Australian Desktop vs Mobile vs Tablet Usage (% Market Share)

Desktop: 52.41% 
Mobile: 36.62% 
Tablet 10.97% 

* Statistics are current at time of publishing
** Statistics sourced from:

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Topics: Social Media News & Strategies, Digital Marketing Statistics

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