Australian Internet and Social Media Statistics (February 2016)

Posted by David Murton on Tue, Mar 01, 2016 @ 09:42 AM


Read time: 2 - 3 minutes

Welcome! It's the first day of autumn for 2016 here in Australia, so what better way to celebrate the new season than with an overview of how Australians used the internet and social media during the 29 days of February? Numbers are current as of 29 February 2016.

Internet and social media statistics relevant to Australia can be hard to find, so we're easing the effort by offering you helpful overviews regarding the growth (or fall) of key social media platforms and the state of internet usage in our country. All comparisons are based on statistics from the previous month.

To receive these statistics every month, enter your email address into the form to the right of this page or 'Like' us on Facebook.

Australian Facebook Statistics

(Please note: With the statistics related to the 3 Most Liked Brands, we source this information from Socialbakers - based on Brands and their Australian Facebook fans only. We then prioritise the Australian arms of a brand if a brand appears more than once in the top 3 - e.g. we show the numbers for the McDonald's Australia page, not the American McDonald's page. If ever you notice a sudden fluctuation in numbers or completely different brand pages in the top 3, keep in mind we're basing this simply off what Socialbakers reports at the time. These statistics are available to anyone with a Facebook account.)

Total Users: 15,000,000 (same as last month)
Penetration of Population: 62.5% (based off the Australian Bureau of Statistics' latest population estimate: 24 million Australians)
3 Most Liked Brands
  1. McDonald's (AU) (1,203,650)
  2. Samsung Australia (955,745)
  3. Red Bull (943,084)


Australian Social Media Statistics (Other)

Twitter: 2,800,000 users
LinkedIn: 3,750,000 users (up 50,000)
Google+: 60,000 users
Pinterest: 290,000 users (down 10,000)
Tumblr: 4,400,000 users (down 100,000)
Stumble Upon: 40,000 users
Myspace: 80,000 users
Instagram: 5,000,000 users


Australian Desktop Internet Browsers (% Market Share)

Chrome: 52.67%
Internet Explorer: 18.69%
Firefox:  13.18%
Safari: 10.43%
Edge: 3.6%

Note: As Edge has now been added to the statistics provided by StatCounter, it will be included in the above table from now on. Its market share remains minor as adoption of Windows 10 in Australia continues. Even if users do upgrade to Windows 10 or buy a new laptop/PC with Windows 10, this is still no guarantee that they will opt for Edge over other browsers.


Australian Search Engines - All Devices: Desktop, Mobile, Tablet, Console (% Market Share)

Google: 93.44%
All the rest: 6.56%


Australian Mobile Operating Systems (% Market Share)

iOS: 59.49%
Android: 38.38%
Windows Phone: 1.59%
All the rest: 0.54%


Australian Mobile Browsers (% Market Share)

Safari: 56.8%
Chrome: 31.97%
Android: 5.66%
All the rest: 5.57%


Mobile Internet vs Desktop Internet Usage

Desktop: 66.59%
Mobile: 33.41%


* Statistics are current at time of publishing
** Statistics sourced from:


Check out our overview of the major Australian Internet and Social Media Statistics from 2015 here.

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Topics: Social Media News & Strategies, Digital Marketing Statistics

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