Australian Internet and Social Media Statistics (March 2017)

Posted by Camille Storms on Fri, Apr 07, 2017 @ 09:47 AM


March is popularly known for St. Patrick's Day, the beginning of Autumn here in Australia and after this year will be known as the month that Facebook officially took on Snapchat.

Here are a few of March's social media update highlights: 

  • Facebook continued to rip pages out of Snapchat’s playbook this month, intensifying the rivalry between the social media firms as the competition for ad dollars heats up. Messenger Day, Facebook Messenger’s answer to Snapchat Stories, was rolled out to users worldwide.
  • On March 22, Facebook announced two new ways to go live wherein users can now broadcast live video from a desktop or laptop computer. This is especially helpful for gamers, giving them the ability to stream PC gameplay to friends and followers. 
  • Twitter announced new updates to reduce abusive content on the platform. A few days later, Twitter introduced Moments analytics, which gives users data on opens, likes, shares, and completion rate.
  • Instagram Stories launched geostickers. The new sticker offerings differ from Instagram’s default location-tag sticker by allowing users to add location-specific graphics to their photos and videos.
  • Instagram also announced plans to roll out shopping features to thousands of businesses. The feature allows brands to tag posts with products, so users can tap to see more details and visit the business’ website if they’re ready to buy.

Australian Facebook Statistics

(Please note: With the statistics related to the 3 Most Liked Brands, we source this information from Socialbakers - based on Brands and their Australian Facebook fans only. We then prioritise the Australian arms of a brand if a brand appears more than once in the top 3 - e.g. we show the numbers for the McDonald's Australia page, not the American McDonald's page. If ever you notice a sudden fluctuation in numbers or completely different brand pages in the top 3, keep in mind we're basing this simply off what Socialbakers reports at the time. These statistics are available to anyone with a Facebook account.)

Total Users: 17,000,000 (consistent)
Penetration of Population: 71% (based off the Australian Bureau of Statistics' latest population estimate: 24 million Australians) 
3 Most Liked Brands

1. Nick Cheadle Fitness (1,299, 266)  


2.  McDonalds (1, 254, 645) 


3. Coles (1, 155, 206) 



Australian Social Media Statistics (Other)

Twitter: 3,000,000 users (↑200,000)
LinkedIn: 4,000,000 users (↑400,000)
WhatsApp: 3,100,000 Active Australian Users (30% increase since 2015)
Snapchat: 4,000,000 users (consistent)
Instagram: 5,000,000 users (consistent)
YouTube: 15, 100,000 UAVs (unique Australian visitors ↑100,000)


Australian Desktop Internet Browsers (% Market Share)

Chrome: 57.97%
Firefox: 11.6%
Internet Explorer: 11.59%
Safari: 11.13%
Edge: 6.08%
Other: 1.63%


Australian Search Engines - All Devices: Desktop, Mobile, Tablet, Console (% Market Share)

Google: 94.08%
All the rest: 5.92%


Australian Mobile Operating Systems (% Market Share)

iOS: 58.04%
Android: 39.78%
Windows Phone: 0.66%
All the rest: 1.52%


Australian Mobile Browsers (% Market Share)

Safari: 54.93%
Chrome: 30.95%
Samsung Internet:




All the rest: 4.75%


Mobile Internet vs Desktop Internet Usage

Desktop: 59.56%
Mobile: 40.44%


* Statistics are current at time of publishing
** Statistics sourced from:



Check out our overview of the major Australian Internet and Social Media Statistics from 2016 here.

If you'd like to keep up-to-date on the latest marketing and tech news, be sure to subscribe to our blog via email. You can find the subscription box to the top-right or on the bottom of this page.



Building Brands on Instagram

Topics: Social Media News & Strategies, Digital Marketing Statistics

Recent Posts