Australian Internet and Social Media Statistics (October 2016)

Posted by Camille Storms on Thu, Nov 17, 2016 @ 10:10 AM


We hope you all had a frightfully wonderful Halloween! Last month didn't scare social media though, it may even have inspired some cool new updates to the various platforms: 

  • Facebook rolled out Halloween reactions and Facebook Live video masks. And on a non-halloweeny update, they introduced the snapchat-style stories feature to Australia. One major update we have to mention also, of course, is you can now stream videos from facebook right onto your TV.
  • Instagram, who also introduced their snapchat-esque disappearing stories feature earlier this year, in a bid to differentiate from snapchat, now shows users recommended Stories at the top of the Explore section. These suggestions are based on your Instagram activity, including who you follow and the topics you are interested in.
  • LinkedIn also did some major updates in the month of October, with a renewed emphasis on news, users are treated to its new 'read-it-later' function in the likes of bookmarking apps like Pocket. Users can now also fine-tune their interests (similar to the steps one would taken when setting up a news app like Google News). They are now able to customise their feeds by picking the types of topics they'd like to see more of, the leaders they want to follow, and the publications they'd like to read.

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Australian Facebook Statistics

(Please note: With the statistics related to the 3 Most Liked Brands, we source this information from Socialbakers - based on Brands and their Australian Facebook fans only. We then prioritise the Australian arms of a brand if a brand appears more than once in the top 3 - e.g. we show the numbers for the McDonald's Australia page, not the American McDonald's page. If ever you notice a sudden fluctuation in numbers or completely different brand pages in the top 3, keep in mind we're basing this simply off what Socialbakers reports at the time. These statistics are available to anyone with a Facebook account.)

Total Users: 15,000,000 (consistent)
Penetration of Population: 62.5% (based off the Australian Bureau of Statistics' latest population estimate: 24 million Australians)
3 Most Liked Brands
  1. McDonalds (1, 240, 763) 
  2. Lorna Jane (1, 115, 670)
  3. Coles (1, 090, 345) 


Australian Social Media Statistics (Other)

Twitter: 2,800,000 users
LinkedIn: 3,500,000 users (↑100,000)

280,000 users

Snapchat: 2,000,000 users 
Instagram: 5,000,000 users
YouTube: 14,600,000 UAVs (unique Australian visitors - almost as much as Facebook users although different type of engagement)


Australian Desktop Internet Browsers (% Market Share)

Chrome: 58.24%
Internet Explorer: 12.41%
Firefox:  11.69%
Safari: 10.92%
Edge: 5.35%
Other: 1.39%


Australian Search Engines - All Devices: Desktop, Mobile, Tablet, Console (% Market Share)

Google: 94.78%
All the rest: 5.22%


Australian Mobile Operating Systems (% Market Share)

iOS: 56.17%
Android: 41.34%
Windows Phone: 0.99%
All the rest: 1.5%


Australian Mobile Browsers (% Market Share)

Safari: 53.58%
Chrome: 28.29%
Samsung Internet: 9.1%


All the rest: 6.19%


Mobile Internet vs Desktop Internet Usage

Desktop: 62.24%
Mobile: 37.76%


* Statistics are current at time of publishing
** Statistics sourced from:




Check out our overview of the major Australian Internet and Social Media Statistics from 2015 here.

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Topics: Social Media News & Strategies, Digital Marketing Statistics

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